Dendrite Demonstrates How Access To Its Critical Data Empowers Pharmaceutical Industry.Business Editors & Health/Medical Writers PharmaQuest 2000 BOSTON--(BW HealthWire)--Sept. 29, 2000 Company Hosts PharmaQuest 2000 Conference Featuring Pharmaceutical Industry Leaders and McCurry and Sununu Debate Dendrite dendrite: see nervous system; synapse. International, the leading provider of sales and marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). solutions for the pharmaceutical industry (NASDAQ/NMS:DRTE DRTE Defence Research Telecommunications Establishment ), today announced at its PharmaQuest 2000 conference that it now has the capacity to allow pharmaceutical companies the opportunity to receive broad based information regarding drug compliance, dosing, and concomitant therapy. For the first time pharmaceutical sales representatives pharmaceutical sales representative Detailer, Drug rep Drug industry A drug company employee who regularly visits physicians and office practices, providing information on the company's products–usually putting a negative 'spin' on competitors' products. See Detailing. will have access to information regarding therapy patterns for their products derived from prescription data. "By having access to this information, the pharmaceutical sales representative will be able to preemptively act on therapeutic product marketing opportunities and use more effective product messages," said John Bailye, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Dendrite. "Dendrite's expanded offerings empower the pharmaceutical sales representative by enabling them to provide directional and `intelligent data' to physicians, thereby adding value to each sales call." The PharmaQuest 2000 conference is being held at the Ritz Carlton Hotel Carlton Hotel can refer to:
Y2K - Year 2000 Election & the Impact on the Pharmaceutical Industry." Commenting on the state of the industry, Bailye added, "The pharmaceutical industry continues to evolve and great technological advances are changing the way companies do business. Dendrite's goal has always been to offer pharmaceutical companies the most advanced solutions and strategies that maximize the opportunities that exist in today's rapidly evolving marketplace. Providing pharmaceutical sales representatives with access to this value-added data based on prescription patterns is just one more example of how Dendrite remains at the forefront of innovation in the industry." The Dendrite solution is the only true fully integrated suite of interconnected, innovative sales and marketing products. ABOUT DENDRITE As a leading global provider of highly specialized, integrated product and service offerings for the Pharmaceutical and Consumer Package Goods (CPG CPG central pattern generators. ) industries, Dendrite International, Inc. (NASDAQ/NMS:DRTE) supports corporate strategies for a sustained competitive advantage. Thousands of sales representatives and their managers from over 150 companies and 57 countries rely on Dendrite. Focusing strongly on outcomes, Dendrite combines its modular software products with specifically tailored coaching and support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services . With a global infrastructure as its foundation, Dendrite's commitment to unparalleled service has been the hallmark of the business and the basis of strong customer loyalty since the Company's inception in 1986. Headquartered in Morristown, New Jersey Morristown is a town in Morris County, New Jersey, United States. As of the United States 2000 Census, the town population was 18,544. Its estimated population in 2004 was 18,842. It is the county seat of Morris CountyGR6. , Dendrite employs over 1,400 people around the world. For more information, visit the Company's Web site at http://www.dendrite.com. |
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