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Dendrite Collaborates with Microsoft to Create Next Generation Solutions for Life Sciences.


BEDMINSTER, N.J. -- Dendrite dendrite: see nervous system; synapse.  International, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:DRTE DRTE Defence Research Telecommunications Establishment ), a leading provider of pharmaceutical industry solutions, today announced a strategic relationship with Microsoft Corp. (NASDAQ: MSFT MSFT Microsoft (stock symbol)
MSFT Movimento Sociale Fiamma Tricolore (Italy)
MSFT Multi-Stage Fitness Test
MSFT Master of Science in Family Therapy
MSFT Macalester Students for Fair Trade
) aimed at developing new Dendrite solutions on the Microsoft software platform.

Dendrite's pharmaceutical expertise - coupled with Microsoft's technologies in business intelligence (BI) and performance management - will produce solutions to enable pharmaceutical companies to reach prescribers and patients more effectively. Dendrite will develop its solutions on a range of Microsoft products, including Microsoft SQL Server A relational DBMS from Microsoft that is a major component of the Windows Server System. It is Microsoft's high-end client/server database and is closely integrated with Microsoft Visual Studio and the Microsoft Office System.  2005, Windows Vista The current version of Windows for the desktop. It was released in late 2006 for businesses and early 2007 for consumers.

Vista adds numerous features, including improved security and advanced multimedia capabilities.
 and Windows Mobile The Windows platform from Microsoft for handheld devices, including PDAs, cellphones and Portable Media Centers. See Pocket PC, Pocket PC Phone Edition, Smartphone and Portable Media Center. .

As part of this relationship, Dendrite will also participate in Microsoft's Technology Adoption Program (TAP) which seeks to obtain real-world customer feedback on Microsoft pre-release products. In turn, Microsoft will work closely with Dendrite's R&D efforts to enable faster development cycles of life science-specific solutions that give companies a competitive advantage.

"As the global pharmaceutical industry continues to rapidly evolve, it creates a unique set of circumstances that require companies to respond quickly, reliably and efficiently," said Subhash Vaid This article or section needs copy editing for grammar, style, cohesion, tone and/or spelling.
You can assist by [ editing it] now.
, Dendrite vice president of product marketing. "We're optimistic op·ti·mist  
n.
1. One who usually expects a favorable outcome.

2. A believer in philosophical optimism.



op
 that Dendrite's vast pharmaceutical industry experience and Microsoft's strength in technology will lead to the creation of a whole new set of rich solutions that will cater to these needs."

"Pharmaceutical companies are faced with the need to communicate directly to consumers as well as physicians in new ways, while adding savings to the bottom line," said Paul Mattes, industry solutions director, U.S. Pharmaceutical and Life Sciences Vertical Group, Microsoft. "This expanded relationship will allow companies to benefit from Dendrite's pharmaceutical expertise, while leveraging their existing IT investments with Microsoft's familiar and easy-to-use technology."

Dendrite's strategic decision in July to make its flagship sales force effectiveness solution Mobile Intelligence(TM) available on Microsoft SQL Server 2005 was a first step in the relationship aimed at providing life science customers with additional options that could result in a lower total cost of ownership. As a result of this collaboration, the first application is expected to be available during the first quarter of 2007 in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and Japan.

About Dendrite

Founded in 1986, Dendrite International (NASDAQ: DRTE) enables sales, marketing, clinical and compliance solutions for the global pharmaceutical industry. The Company's clients are located in more than 50 countries and include the world's top 20 pharmaceutical companies.

Note: Dendrite is a registered trademark of Dendrite International, Inc.

This document may contain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that may be identified by such forward-looking terminology as "expect," "believe," "anticipate," "will," "intend," "plan," "target," "outlook," "guidance," and similar statements or variations. Such forward-looking statements are based on our current expectations, estimates, assumptions and projections and involve significant risks and uncertainties, including risks which may result from our dependence on the pharmaceutical industry; fluctuations in quarterly revenues due to lengthy sales and implementation cycles for certain of our solutions; our fixed expenses in relation to fluctuating revenues and variations in customers' budget cycles; dependence on certain major customers; changes in demand for our products and services attributable to any weakness experienced in the economy or mergers, acquisitions and consolidations in the pharmaceutical industry; successful and timely development and introduction of new products and versions; rapid technological changes; increased competition; international operations Internal Operations (I.O., IO or I/O) is a fictional American Intelligence Agency in Wildstorm comics. It was originally called International Operations. I.O. first appeared in WildC.A.T.S. volume 1 #1 (August, 1992) and was created by Brandon Choi and Jim Lee. ; integrating the entities we acquire; our ability to effectively manage our growth; the protection of our proprietary technology; our ability to compete in the Internet-related products and services market; the continued demand for Internet-related products and services; the ability of our third party vendors to respond to technological change; our ability to maintain our relationships with third-party vendors; less favorable fa·vor·a·ble  
adj.
1. Advantageous; helpful: favorable winds.

2. Encouraging; propitious: a favorable diagnosis.

3.
 than anticipated results from strategic relationships; dependence of data solutions on strategic relationships; events which may affect the U.S. and world economies; and catastrophic events which could negatively affect our information technology infrastructure. Other important factors that should be reviewed and carefully considered are included in the company's 10-K, 10-Qs, and other reports filed with the SEC. Actual results may differ materially. The company assumes no obligation for updating any such forward-looking statements to reflect actual results, changes in assumptions or other changes affecting such forward-looking statements.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 13, 2006
Words:677
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