Dendrite Chosen by Cardinal Health's New Contract Sales Organization.MORRISTOWN, N.J.--(BUSINESS WIRE)--April 19, 1999-- First CSO (Chief Security Officer) The person in charge of all staff members who are responsible for promulgating, enforcing and administering security policies for all systems within an enterprise or division. Customer for Dendrite dendrite: see nervous system; synapse. Dendrite International, Inc. (NASDAQ/NMS:DRTE DRTE Defence Research Telecommunications Establishment ), today announced that Cardinal MarketForce, the new Contract Sales and Marketing Organization (CSO) of Cardinal Health <includeonly></includeonly> Cardinal Health (NYSE: CAH) is a premier, global healthcare company dedicated to making healthcare safer and more productive. Overview Headquartered in Dublin, Ohio, Cardinal Health, Inc. , Inc., has signed an agreement to provide Dendrite's palmtop palmtop or hand-held personal computer, lightweight, small, battery-powered, general-purpose programmable computer. It typically has a miniaturized full-function, typewriterlike keyboard for input and a small, full color, liquid-crystal display systems and sales force effectiveness solutions to their customers who desire sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. . This agreement marks Dendrite's first palmtop solution for the US market and its first ever agreement with a CSO, anywhere in the world. The partnership provides Dendrite excellent growth opportunities as Cardinal MarketForce wins new contracts, while providing MarketForce with Dendrite's highly specific pharmaceutical knowledge base. Dendrite's palmtop system enables MarketForce and its client companies to measure their representatives' activity both quantitatively and qualitatively. They can now track the activity of their sales reps, as well as ensure the sales reps are armed with the most effective selling tools available. Cardinal MarketForce President, Don Wetherhold said, "Dendrite offered us a viable two-tier palmtop system that can provide our clients a powerful tool at a reasonable cost. In addition, the Dendrite system will enable us to share data with our clients' sales forces in a seamless manner, regardless of the client's sales force automation system." John Bailye, Dendrite President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , said, "We believe this exciting new agreement will be the first of many successful CSO contracts for our palmtop solutions. We are focusing on integrating this product into additional CSO systems very shortly. Dendrite has been providing a complete range of services to the healthcare marketplace and this strongly reflects our vision of providing our full service offerings globally." ABOUT CARDINAL MARKETFORCE Cardinal MarketForce focuses on manufacturers with new products. The division provides services such as pre-launch market research, strategic and tactical planning, product management, consulting, high-quality sales force solutions, telemarketing, advance-decision support systems and outcomes-management programs. Cardinal MarketForce is a division of Dublin, Ohio-based Cardinal Health, Inc., one of the country's leading health-care service companies. ABOUT DENDRITE With a strong focus on outcomes in the Pharmaceutical and Consumer Package Goods (CPG CPG central pattern generators. ) industries, Dendrite is a leading global provider of highly-specialized, integrated product and service offerings to support strategies for a sustained competitive advantage. Thousands of sales representatives and their managers in over 150 companies in 17 countries rely on Dendrite for a uniquely tailored combination of tools, information and skills to help them prepare for tomorrow's challenges and improve their sales success. The Company uses its highly specialized industry knowledge to develop modular software See modular programming. products that enhance sales force effectiveness. The products, combined with specifically tailored coaching and support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services , focus sales representatives on improving their performance. With a global infrastructure as its foundation, Dendrite's commitment to unparalleled service has been the hallmark of the business and the basis of strong customer loyalty since the Company's inception. Headquartered in Morristown, New Jersey Morristown is a town in Morris County, New Jersey, United States. As of the United States 2000 Census, the town population was 18,544. Its estimated population in 2004 was 18,842. It is the county seat of Morris CountyGR6. , Dendrite employs over 800 people all around the world. For more information, visit the Company's Web site: http://www.drte.com. Note: Dendrite is a registered trademark of Dendrite International, Inc. This press release may contain statements that, if not verifiable historical fact, may be viewed as forward-looking statements that could predict future events or outcomes with respect to Dendrite and its business. The predictions embodied in these statements will involve risks and uncertainties and, accordingly, Dendrite's actual results may differ significantly from the results discussed or implied in such forward-looking statements. |
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