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Dendrite's SalesPlus Europe Signs Eli Lilly Sweden to Three Year Agreement as Part of Global Agreement.


MORRISTOWN, N.J.--(BUSINESS WIRE)--Aug. 24, 1999--

Lilly Sweden - Third Location to Benefit From Global

Licensing Agreement With Dendrite dendrite: see nervous system; synapse.  

Dendrite International, Inc. (NASDAQ/NMS:DRTE DRTE Defence Research Telecommunications Establishment ) announced today that the pharmaceutical division of Eli Lilly Eli Lilly can refer to:
  • Eli Lilly and Company, a global pharmaceutical company
  • Colonel Eli Lilly (1839-1898), founder of Eli Lilly and Company
  • Eli Lilly (industrialist) (1885-1977), former president of Eli Lilly and Company
 in Stockholm, Sweden will be equipped with SalesPlus, Dendrite's sales force effectiveness solution for the Scandinavian market. This agreement is one of the first three locations stemming from Eli Lilly's global licensing agreement with Dendrite. The other two agreements announced earlier were New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland.  and Norway.

Dendrite signed a master global licensing agreement with Eli Lilly and Company Eli Lilly and Company (NYSE: LLY) is a global pharmaceutical company and one of the world's largest corporations. Eli Lilly's global headquarters is located in Indianapolis, Indiana, in the United States.  in April of this year for the entire suite of Dendrite's sales force effectiveness (SFE See Sydney Futures Exchange. ) products including ForcePharma, J Force, Series 6, SalesPlus and Force Companion. The Sweden agreement again reflects the global expansion of the joint Eli Lilly/Dendrite commitment to create better sales force effectiveness.

Within Dendrite's Global Reach Strategy framework, Lilly can select from a range of distinct product offerings available from Dendrite designed to meet various market needs. The two companies closely cooperate in choosing Dendrite products and services appropriate for each of Lilly's markets to reinforce the company's international sales and marketing strategy.

Lilly sought a sales force effectiveness system which seamlessly integrates field force and head office users, enabling quick and accurate delivery of information throughout their entire organization. The Dendrite business model, which includes implementation and support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services , suited Lilly's strategic direction and the level of supplier involvement required in this type of project.

The Managing Director of Lilly Sweden Paolo Pucci stated, "The deployment of the new territorial operations Territorial Operations was a group of eighteen specialist Metropolitan Police units which were set up in 1986 as part of Sir Kenneth Newman's restructuring of the Metropolitan Police Service.  system is the stepping stone of a process which aims at further enhancing the effectiveness of Lilly's Sales Forces. The investment in the new TO system demonstrates Eli Lilly's commitment to enhancing the professional skills of its employees."

John Bailye, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Dendrite, added, "We're confident in SalePlus' ability to provide effective solutions to the Lilly sales teams and look forward to building our relationship with Lilly Sweden on outstanding performance standards with the new system."

ABOUT ELI LILLY

Eli Lilly and Company is a global research-based pharmaceutical corporation dedicated to creating and delivering innovative pharmaceutical-based health care solutions that enable people to live longer, healthier and more active lives.

ABOUT DENDRITE

As a leading global provider of highly-specialized, integrated product and service offerings for the Pharmaceutical and Consumer Package Goods (CPG CPG

central pattern generators.
) industries, Dendrite supports corporate strategies for a sustained competitive advantage. Thousands of sales representatives and their managers from over 150 companies and 57 countries rely on Dendrite for a uniquely tailored combination of tools, information and skills to help them prepare for tomorrow's challenges and improve their sales success. Focusing strongly on outcomes, Dendrite combines its modular software products with specifically tailored coaching and support services. With a global infrastructure as its foundation, Dendrite's commitment to unparalleled service has been the hallmark of the business and the basis of strong customer loyalty since the Company's inception in 1986.

Headquartered in Morristown, New Jersey Morristown is a town in Morris County, New Jersey, United States. As of the United States 2000 Census, the town population was 18,544. Its estimated population in 2004 was 18,842. It is the county seat of Morris CountyGR6. , Dendrite employs over 1100 people around the world. For more information, visit the Company's Web site at http://www.drte.com.

Note: Dendrite is a registered trademark of Dendrite International, Inc.

This press release may contain statements that, if not verifiable historical fact, may be viewed as forward-looking statements that could predict future events or outcomes with respect to Dendrite and its business. The predictions embodied in these statements will involve risks and uncertainties and, accordingly, Dendrite's actual results may differ significantly from the results discussed or implied in such forward-looking statements.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 24, 1999
Words:589
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