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Dendrite's Flagship Sales Force Effectiveness Solution Available on Microsoft SQL Server.


BEDMINSTER, N.J. -- Dendrite dendrite: see nervous system; synapse.  International, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:DRTE DRTE Defence Research Telecommunications Establishment ) a leading provider of pharmaceutical industry solutions, today announced that it will make its flagship sales force effectiveness solution, Mobile Intelligence(TM), available on Microsoft SQL Server A relational DBMS from Microsoft that is a major component of the Windows Server System. It is Microsoft's high-end client/server database and is closely integrated with Microsoft Visual Studio and the Microsoft Office System.  2005 in the fourth quarter. This strategic decision was made to provide its customers with additional options that may result in a lower total cost of ownership.

Dendrite's Mobile Intelligence incorporates a revolutionary, human-centered design that mirrors the workflow of the representative. It enables users to be more efficient and effective in their detailing activity by providing access to all the information they require on a customer call with a few keystrokes. By developing Mobile intelligence using Microsoft .NET See .NET.  technologies, one of the world's most widely accepted development environments, Dendrite has ensured maximum flexibility for integration into its customers' existing infrastructure while reducing total cost of ownership.

"Dendrite's objective is to enable a wide range of pharmaceutical companies to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 our solutions for competitive advantage," said Mark Theilken, Dendrite's president of Sales Solutions. "The global pharmaceutical industry is evolving rapidly and every company has unique circumstances that require a flexible, adaptable solution set. Our latest version of Mobile Intelligence ensures that a wider universe of pharmaceutical companies, regardless of size or geography, can benefit from this flexibility."

"SQL Server An earlier relational DBMS from Sybase and from Microsoft. Sybase introduced SQL Server in 1988 for various Unix versions. In that same year, with help from IBM, Sybase created an OS/2 version that Microsoft licensed and branded as Microsoft SQL Server.  2005 is a well-established and proven technology in the pharmaceutical market," said Steve Shihadeh, general manager, healthcare and life sciences, Microsoft. "Dendrite's innovative use of Microsoft technology provides seamless integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation.  with desktop applications, enabling users to better connect and collaborate, ultimately allowing them to make more informed business decisions."

About Dendrite

Founded in 1986, Dendrite International (NASDAQ: DRTE) enables sales, marketing, clinical and compliance solutions for the global pharmaceutical industry. The company's clients are located in more than 50 countries and include the world's top 20 pharmaceutical companies. For more information, please visit www.dendrite.com.

Note: Dendrite and the Dendrite product names mentioned herein are the trademarks or registered trademarks of Dendrite International, Inc. The names of other companies or products mentioned herein may be the trademarks of their respective owners.

This document may contain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that may be identified by such forward-looking terminology as "expect," "believe," "anticipate," "will," "intend," "plan," "target," "outlook," "guidance," and similar statements or variations. Such forward-looking statements are based on our current expectations, estimates, assumptions and projections and involve significant risks and uncertainties, including risks which may result from our dependence on the pharmaceutical industry; fluctuations in quarterly revenues due to lengthy sales and implementation cycles for certain of our solutions; our fixed expenses in relation to fluctuating fluc·tu·ate  
v. fluc·tu·at·ed, fluc·tu·at·ing, fluc·tu·ates

v.intr.
1. To vary irregularly. See Synonyms at swing.

2. To rise and fall in or as if in waves; undulate.

v.
 revenues and variations in customers' budget cycles; dependence on certain major customers; changes in demand for our products and services attributable to any weakness experienced in the economy or mergers, acquisitions and consolidations in the pharmaceutical industry; successful and timely development and introduction of new products and versions; rapid technological changes; increased competition; international operations Internal Operations (I.O., IO or I/O) is a fictional American Intelligence Agency in Wildstorm comics. It was originally called International Operations. I.O. first appeared in WildC.A.T.S. volume 1 #1 (August, 1992) and was created by Brandon Choi and Jim Lee. ; integrating the entities we acquire; our ability to effectively manage our growth; the protection of our proprietary technology; our ability to compete in the Internet-related products and services market; the continued demand for Internet-related products and services; the ability of our third party vendors to respond to technological change; our ability to maintain our relationships with third-party vendors; less favorable fa·vor·a·ble  
adj.
1. Advantageous; helpful: favorable winds.

2. Encouraging; propitious: a favorable diagnosis.

3.
 than anticipated results from strategic relationships; dependence of data solutions on strategic relationships; events which may affect the U.S. and world economies; and catastrophic events which could negatively affect our information technology infrastructure. Other important factors that should be reviewed and carefully considered are included in the company's 10-K, 10-Qs, and other reports filed with the SEC. Actual results may differ materially. The company assumes no obligation for updating any such forward-looking statements to reflect actual results, changes in assumptions or other changes affecting such forward-looking statements.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jul 24, 2006
Words:633
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