Dendrite's European Success Further Accelerated.MORRISTOWN, N.J.--(BUSINESS WIRE)--Aug. 20, 1998-- Kronenbourg, Evian, and William Pitters License Dendrite's ForceOne Solution Dendrite dendrite: see nervous system; synapse. International Inc. (NASDAQ/NMS:DRTE DRTE Defence Research Telecommunications Establishment ), the leading supplier of enterprise-wide sales force effectiveness solutions for the pharmaceutical and Consumer Packaged Goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one (CPG CPG central pattern generators. ) industries, today announced the signing of three new CPG clients in France - Kronenbourg, Evian, and William Pitters. Two of the Danone Group Beverage Brand subsidiaries have selected Dendrite's ForceOne Solution because of its ease of adaptation to specific business requirements, high flexibility, and speed of implementation. Evian, a leader among bottled-water brands sold worldwide. Dendrite's ForceOne solution was selected for their French team due to its outstanding open architecture with highly reliable functionality, flexibility and ease of adaptability a·dapt·a·ble adj. Capable of adapting or of being adapted. a·dapt a·bil to meet their business
requirements.One of France's foremost Breweries, The Brasseries Kronenbourg. The Kronenbourg company is focused on a total quality program regarding product quality as well as protection of the environment. The ForceOne solution was chosen for its capability of meeting all the company needs, along with Dendrite's global expertise, initiative and strong vertical industry focus. William Pitters International, worldwide leader, specializing in the distribution of fine alcohol and wines. With a strong focus on efficiency and return on investment of actions performed, William Pitters International sees ForceOne as the obvious solution for their French sales force. William Pitters recognized Dendrite's ForceOne solution to be a uniquely powerful combination of skills, tools, and access to information that measurably improves sales force effectiveness. "We are very excited and proud to be in the position of supporting these companies in their commitment to increase the effectiveness of their sales force," stated Thierry Durand, vice president for Dendrite Europe. ForceOne is the solution of choice for consumer products companies requiring an industry-specific product to integrate their retail merchandising and key account management activities. Offering an outstanding open architecture with functionality that is reliable, highly flexible and configurable, ForceOne allows for easy integration of third-party data from information sources. About Dendrite Over 40,000 sales representatives and their managers in over 150 major corporations in 17 countries rely on Dendrite for a uniquely tailored combination of tools, information and skills to help them adapt to change and improve their sales success. The Company uses its highly specialized industry knowledge to develop modular software See modular programming. products that enhance sales force effectiveness by leveraging massive amounts of data to create actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. information, direct sales activities and facilitate enterprise-wide communication. The products, combined with specifically tailored coaching and support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services , focus sales representatives on improving their performance. With a global infrastructure as its foundation, Dendrite's commitment to unparalleled service has been the hallmark of the business and the basis of strong customer loyalty since the Company's inception. Dendrite has two major divisions: the Healthcare Division, which is the largest supplier of sales force effectiveness solutions to the global pharmaceutical industry; and the Consumer Business Division, which serves the over-the-counter drug over-the-counter drug A therapeutic agent that does not require a prescription, which the FDA feels can be safely self-prescribed by non-physicians. Cf Prescription drug, Under-the-counter. , cosmetics and consumer packaged goods industries worldwide. Headquartered in Morristown, New Jersey Morristown is a town in Morris County, New Jersey, United States. As of the United States 2000 Census, the town population was 18,544. Its estimated population in 2004 was 18,842. It is the county seat of Morris CountyGR6. , Dendrite employs over 750 people in 14 offices around the world. For more information, visit the Company's Web site: http://www.drte.com. Note: Dendrite is a registered trademark of Dendrite International Inc. This press release may contain statements that, if they are not verifiable historical fact, may be viewed as forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that could predict future events or outcomes with respect to Dendrite and its business. The predictions embodied em·bod·y tr.v. em·bod·ied, em·bod·y·ing, em·bod·ies 1. To give a bodily form to; incarnate. 2. To represent in bodily or material form: in these statements will involve risks and uncertainties and, accordingly, Dendrite's actual results may differ significantly from the results discussed or implied in such forward-looking statements.
CONTACT: Dendrite International Inc., Morristown
John E. Bailye/George Robson, 973/425-1200
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