Dendrite's Consumer Packaged Goods Division Signs 3M And Lego.MORRISTOWN, N.J.--(BUSINESS WIRE)--June 1, 1999-- Agreements Include 3M In France and Lego in Multiple European Countries Dendrite dendrite: see nervous system; synapse. replaces SAP (K&V) offering for Lego in Four Countries Dendrite International, Inc. (NASDAQ/NMS:DRTE DRTE Defence Research Telecommunications Establishment ) today announced that its global Consumer Packaged Goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one (CPG CPG central pattern generators. ) division has signed significant agreements with 3M Healthcare OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). and Lego. Dendrite's CPG system, ForceOne, provides a real-time warehouse of customer and market information. The system has been specifically designed for CPG companies to improve sales productivity, marketing/promotional activities and management of customer information. 3M Healthcare OTC chose ForceOne for all their sales representatives in Europe. Dendrite's long-running relationship with 3M Healthcare Pharma expedited the contract with OTC. Dendrite Vice President and General Manager of CPG Operations Worldwide Thierry Durand said, "3M was one of our initial customers in Europe and our first customer in France. Through this agreement, they showed again their company's commitment to Dendrite. 3M has been equipped with our original DOS system since 1994. They were thrilled to upgrade to ForceOne at the same time 3M Pharma was upgrading their sales reps with Dendrite's pharmaceutical system, ForcePharma." Lego, a former Dendrite customer, decided to return to Dendrite as a result of its new technology products now available in the marketplace. A Lego executive said, "Dendrite was clearly the favorite of our management team. They were at least 18 months ahead of the competing companies with their strategic offerings. We felt Dendrite showed us their commitment to help us with our services throughout Europe." Lego added that the company plans to implement ForceOne in France, Germany, Italy and Sweden. ABOUT DENDRITE With a strong focus on outcomes in the Pharmaceutical and Consumer Package Goods (CPG) industries, Dendrite is a leading global provider of highly-specialized, integrated product and service offerings to support strategies for a sustained competitive advantage. Thousands of sales representatives and their managers in over 150 major corporations in 17 countries rely on Dendrite for a uniquely tailored combination of tools, information and skills to help them prepare for tomorrow's challenges and improve their sales success. The Company uses its highly specialized industry knowledge to develop modular software See modular programming. products that enhance sales force effectiveness. With a global infrastructure as its foundation, Dendrite's commitment to unparalleled service has been the hallmark of the business and the basis of strong customer loyalty since the Company's inception. About ForceOne Dendrite International's ForceOne sales force effectiveness solution is targeted at the needs of the CPG industry. ForceOne enhances team selling, and provides feedback on promotion execution, fund(s) management, event plans, shelf/space condition, and product conditions. It serves as the vehicle to deliver quick and accurate retail surveys and can integrate data from different sources into an easily accessible environment for sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a that permits summary and drill down capabilities by account and product. ForceOne allows the sales representatives, key account managers, and sales managers sales manager n → gerente m/f de ventas sales manager n → directeur commercial sales manager sale n → to work together as a team so that they all can be productive. Headquartered in Morristown, New Jersey Morristown is a town in Morris County, New Jersey, United States. As of the United States 2000 Census, the town population was 18,544. Its estimated population in 2004 was 18,842. It is the county seat of Morris CountyGR6. , Dendrite employs over 1000 people all around the world. For more information, visit the Company's Web site: http://www.drte.com. Note: Dendrite is a registered trademark of Dendrite International, Inc. This press release may contain statements that, if not verifiable historical fact, may be viewed as forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that could predict future events or outcomes with respect to Dendrite and its business. The predictions embodied em·bod·y tr.v. em·bod·ied, em·bod·y·ing, em·bod·ies 1. To give a bodily form to; incarnate. 2. To represent in bodily or material form: in these statements will involve risks and uncertainties and, accordingly, Dendrite's actual results may differ significantly from the results discussed or implied in such forward-looking statements. |
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