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Dendrite's Business Grows in Europe; New Contracts Signed With Customers in Turkey, Greece, and Italy.


Business Editors

MORRISTOWN, N.J.--(BUSINESS WIRE)--Feb. 17, 2004

Dendrite dendrite: see nervous system; synapse.  International, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: DRTE DRTE Defence Research Telecommunications Establishment ) today announced continued growth in its European operations--signing contracts with new and existing customers in key markets, including Turkey, Greece, and Italy.

Bayer HealthCare Pharmaceutical Division Purchases WebForce Express(TM) Sales Effectiveness Suite To Enhance Field Force Productivity in Turkey

The pharmaceutical division of Bayer HealthCare, a subgroup sub·group  
n.
1. A distinct group within a group; a subdivision of a group.

2. A subordinate group.

3. Mathematics A group that is a subset of a group.

tr.v.
 of Bayer AG Bayer AG

German chemical and pharmaceutical company. Founded in 1863 by Friedrich Bayer (1825–1880), it now operates plants in more than 30 countries. Bayer has originated scores of pharmaceuticals, chemicals, and synthetic materials; it was the first developer and
, has purchased Dendrite's WebForce Express(TM) sales effectiveness suite in Turkey; the 250+-member sales force will begin rollout in July.

Bayer joins a growing number of pharmaceutical companies in Europe--including ALTANA Pharma UK, Napp Pharmaceuticals (UK), Egis Pharmaceuticals (Poland), and Grunenthal-Formenti (Italy) --to have adopted the solution since its launch in November 2002 as a cost-effective, rapidly deployable alternative to systems utilized by larger manufacturers. Featuring the robust functionality of Dendrite's flagship WebForce(TM) suite, it requires minimal configuration and customization. Through its intuitive usability, low cost of ownership, and speed of implementation, WebForce Express enables clients to manage sales force activities by providing representatives with a single, centralized cen·tral·ize  
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es

v.tr.
1. To draw into or toward a center; consolidate.

2.
 location for accessing and analyzing product, sales, and customer information; identifying target customers for sales campaigns Noun 1. sales campaign - an advertising campaign intended to promote sales
ad blitz, ad campaign, advertising campaign - an organized program of advertisements

sales campaign ncampaña de venta 
; and recording details of representative/customer interactions.

Dendrite will provide support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services  through ULTIMA ul·ti·ma  
n.
The last syllable of a word.



[Latin, feminine of ultimus, last; see ultimate.]

Noun 1.
, its strategic partner in Turkey. These include operations and server management, help desk support, and hardware services. Through this alliance, Dendrite can provide pharmaceutical clients in Turkey with customized, local-language customer support, training, documentation, and software applications.

UCB UCB - University of California at Berkeley  Pharma Selects Pharbase(TM) SFA See sales force automation.

SFA - Sales Force Automation
 Sales Effectiveness Solution in Greece

UCB Pharma, a subsidiary of UCB S.A.'s global research-based pharmaceutical sector, has chosen Dendrite's new Pharbase(TM) SFA sales effectiveness suite to drive sales and marketing productivity in Greece. The agreement with Dendrite's sixth pharmaceutical client in Greece marks the launch of its Pharbase physician database services into this emerging European market.

A unique entry-level suite, Pharbase SFA combines Dendrite's leading sales effectiveness applications with the power of Pharbase, Dendrite's physician and healthcare organization database service that delivers updated and validated customer information to pharmaceutical companies to enhance their promotional activities. Pharbase SFA lets pharmaceutical companies manage sales force activities: from managing sales targets and alignments to recording and analyzing the details of sales calls to understanding the impact of sales activity on market share.

Along with its industry-proven software, Dendrite will provide local support services--including server hosting and management, data and asset management, and help desk support--from its office in Athens.

3M Pharmaceuticals in Italy Upgrades to WebForce(TM).update Sales Effectiveness Suite

The Italian subsidiary of 3M Pharmaceuticals, a division of 3M, will upgrade its field force to Dendrite's new WebForce(TM).update sales effectiveness suite to accommodate its increasingly complex sales Complex sales, also known as Enterprise sales, can refer to a method of trading sometimes used by organizations when procuring large contracts for goods and/or services where the customer takes control of the selling process by issuing a Request for Proposal (RFP) and  and marketing requirements.

Under the agreement, 3M Pharmaceuticals Italy will upgrade from its existing Premiere(R) SFA solution and deploy WebForce(TM).update, a fully web-based suite of pharmaceutical sales effectiveness solutions that provide multiple deployment options and a full range of functionalities--from simple call reporting to advanced analytics. With these capabilities, the company will be better able to accommodate its growing sales force, improve data access, and utilize a single central database to enable its home office to quickly and easily analyze representative and market data to stimulate more productive promotional activities.

Powered by leading-edge technology from update software AG, a leading European vendor of CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  solutions, WebForce.update is a cost-efficient, rapidly deployable solution that delivers functionalities to improve customer relationship management and sales force effectiveness without high infrastructure and implementation costs.

3M Pharmaceuticals Italy will also utilize Dendrite's Pharbase physician and healthcare organization database to target physician customers, align sales force resources, and prepare and initiate focused promotional activities.

Dendrite's office in Milan will provide local support services--data management, help desk support, and training.

About Bayer HealthCare

Bayer HealthCare, a subgroup of Bayer AG with annual sales amounting to some EUR EUR

In currencies, this is the abbreviation for the Euro.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
 9.4 billion, is one of the world's leading, innovative companies in the healthcare and medical products industry. Bayer HealthCare combines the global activities of the Animal Health, Biological Products, Consumer Care, Diagnostics, and Pharmaceuticals divisions. More than 34,000 employees work for Bayer HealthCare worldwide.

About UCB Pharma, Inc.

UCB Pharma, Inc. is a subsidiary of the global research-based pharmaceutical sector of UCB S.A. This pharmaceutical sector is dedicated to the development and commercialization of innovative pharmaceutical products for the treatment of neurological diseases Noun 1. neurological disease - a disorder of the nervous system
nervous disorder, neurological disorder

disorder, upset - a physical condition in which there is a disturbance of normal functioning; "the doctor prescribed some medicine for the disorder";
 and allergy-asthma. UCB S.A. has core businesses in pharmaceuticals, chemicals, and films, employs approximately 12,000 people globally, and operates in more than 100 countries. Worldwide headquarters are in Brussels, Belgium.

About 3M Pharmaceuticals

3M Pharmaceuticals, a division of 3M, develops, manufactures and sells branded prescription drug prescription drug Prescription medication Pharmacology An FDA-approved drug which must, by federal law or regulation, be dispensed only pursuant to a prescription–eg, finished dose form and active ingredients subject to the provisos of the Federal Food, Drug,  products related to women's health Women's Health Definition

Women's health is the effect of gender on disease and health that encompasses a broad range of biological and psychosocial issues.
, sexual health, cardiology cardiology

Medical specialty dealing with heart diseases and disorders. It began with the 1749 publication by Jean Baptiste de Sénac of contemporary knowledge of the heart. Diagnostic methods improved in the 19th century, and in 1905 the electrocardiograph was invented.
, and respiratory medicine. For more information, visit www.3m.com/us/healthcare/pharma/.

About Dendrite

Dendrite develops and delivers solutions that increase the productivity of sales, marketing, and clinical processes for pharmaceutical and other life science clients. For more information, visit www.dendrite.com.

Note: Dendrite is a registered trademark of Dendrite International, Inc.

This document contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that are based on Dendrite International, Inc.'s current expectations, estimates and projections. The statements may be identified by such forward-looking terminology as "expect," "believe," "anticipate," "will," "intend," "plan," "outlook," "guidance," and similar statements or variations. Such forward-looking statements are based on our current expectations, estimates, assumptions and projections and involve significant risks and uncertainties, including risks which may result from our dependence on the pharmaceutical industry; fluctuations in quarterly revenues due to lengthy sales and implementation cycles for our products; our fixed expenses in relation to fluctuating revenues and variations in customers' budget cycles; dependence on major customers; changes in demand for our products and services attributable to the extended weakness experienced in the economy; successful and timely development and introduction of new products and versions; rapid technological changes; increased competition; international operations Internal Operations (I.O., IO or I/O) is a fictional American Intelligence Agency in Wildstorm comics. It was originally called International Operations. I.O. first appeared in WildC.A.T.S. volume 1 #1 (August, 1992) and was created by Brandon Choi and Jim Lee. ; acquisitions, including the success of the June 2003 acquisition of Synavant and the risks associated with the integration of acquisitions; our ability to effectively manage our growth; the protection of our proprietary technology; our ability to compete in the Internet-related products and services market; the continued demand for Internet-related products and services; the ability of our third party vendors to respond to technological change; our ability to maintain our relationships with third-party vendors; less favorable than anticipated results from strategic relationships; dependence of data solutions on strategic relationships; events which may affect the U.S. and world economies; hostilities in the Middle East and Asia and resulting impact on our business and business and needs of our customers; and catastrophic events which could negatively affect our information technology infrastructure. Other important factors that should be reviewed and carefully considered are included in the Company's 10-K, 10-Qs, and other reports filed with the SEC. Actual results may differ materially. The Company assumes no obligation for updating any such forward-looking statements to reflect actual results, changes in assumptions or other changes affecting such forward-looking statements.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:4EUGE
Date:Feb 17, 2004
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