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Denali Taps Jonah McLeod as Director of Marketing Communication; Well-Known Silicon Valley Editor Will Spearhead Denali's Aggressive Brand Awareness Campaign.


Business/Technology Editors

PALO ALTO Palo Alto, city, California
Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries.
, Calif.--(BUSINESS WIRE)--Jan. 23, 2002

Denali Software Denali Software, Inc. is an American software company, based in Palo Alto, California. The company produces electronic design automation (EDA) software and intellectual property (IP) design cores for memory and other standard interfaces. , Inc., the leader in high-performance memory subsystem A unit or device that is part of a larger system. For example, a disk subsystem is a part of a computer system. A bus is a part of the computer. A subsystem usually refers to hardware, but it may be used to describe software.  design and verification, today announced the appointment of Jonah McLeod as director of Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales . He brings over 20 years of editorial experience to Denali at a time of rapid growth for the company. McLeod will handle public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  as well as contribute to building brand awareness for the company and its broad portfolio of memory products.

"Jonah is a welcome addition to Denali's marketing effort," says Kevin Silver, Denali's vice president of Marketing. "We are embarking on an aggressive brand awareness campaign as well as an ambitious rollouts of new partnerships and product. His knowledge of the business and technical media will be a valuable asset to enable Denali to meet these goals and continue our rapid growth."

"I've known Denali and its two founders, Sanjay and Mark since the early days of the company," adds McLeod. "I was impressed im·press 1  
tr.v. im·pressed, im·press·ing, im·press·es
1. To affect strongly, often favorably:
 with their business model of being the information exchange guiding memory selection in most major new electronic system designs as well as a supplier of intellectual property for high speed memory control logic and for simulation and verification of memory components. I'm thrilled thrill  
v. thrilled, thrill·ing, thrills

v.tr.
1. To cause to feel a sudden intense sensation; excite greatly.

2. To give great pleasure to; delight. See Synonyms at enrapture.
 to be a part of this high growth company."

McLeod began covering high tech for Computer Design just as the PC became a mainstream product. His career saw him advance from a field editor to editor-in-chief of Integrated System Design and Silicon Strategies magazines. He was part of the management team that guided the publishing company of the two magazines through to a multi-million dollar acquisition by United News and Media, the British publishing giant.

Before his career in publishing, McLeod began as a public relations account executive at the Regis McKenna This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , where he had sole responsibility for three divisions of Intel Corp. and responsibility for all of then-fledgling Apple Computer, Inc. About Denali Software, Inc.

Denali Software Inc. is the world's largest provider of comprehensive solutions for memory system selection, design, integration, and verification. Denali enables memory selection and memory processor configuration through its dedicated online infrastructure at eMemory.com. More than 400 companies worldwide use Denali's tools, technology, and services to efficiently integrate new memory technologies into complex system designs for communication, consumer, and computer products. For more information, visit Denali at http://www.denalisoft.com or call (650) 325-7241.

All trademarks mentioned herein are the property of their respective owners.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 23, 2002
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