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Democracy Finding Its Way into the Freezer; Mayfield's ``Flavor Decision '06'' to Heat up the Ice Cream Debate across The Southeast.


ATHENS, Tenn. -- Often called "the great American dessert," ice cream has walked hand-in-hand with American values since the first ice cream parlor Ice cream parlors are places that sell ice cream and frozen yogurt to consumers. Ice cream is normally sold in two varieties in these stores: soft-serve ice cream (normally with just chocolate, vanilla, and "twist", a mix of the two), and hard-packed, which has an assortment of  opened in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 in 1776. Coincidentally, this is the same year our nation debuted as what would become the greatest democracy the world has ever known. It seems only right for Mayfield Dairy Mayfield Dairy Farms is a United States dairy products company, with headquarters in Athens, Tennessee and production plants in Athens, Birmingham, Alabama, and Braselton, Georgia. Since 1990 it has been under the ownership of Dean Foods.

The company was founded in 1923 by T.
 Farms to bring these two great traditions together in the form of "Flavor Decision '06," a chance for the public to democratically choose a favorite from among Mayfield's four new feature flavors - Blueberry blueberry, plant of the large genus Vaccinium, widely distributed shrubs (occasionally small trees) of the family Ericaceae (heath family), usually found on acid soil. They are often confused with the related huckleberry.  Cream Pie A cream pie is a type of pie typically made of usually firmer versions of dessert-style puddings. It is a typically American dessert.

The filling is usually a rich custard made with flour and/or cornflour, eggs and milk.
, Extreme Moose Tracks, Peanut Butter Cookie Dough Cookie dough refers to a blend of cookie ingredients which has been mixed into a solid yet malleable form but has not yet been hardened by heat. The dough is often then separated and the portions baked to individual cookies, or eaten as is.  and Triple Brownie. Introduced in March 2006, these individual feature flavors have steadily built their fan bases among consumers.

"The Mayfield family loves to introduce new and fresh flavors to our ice cream enthusiasts in the Southeast," said Scottie Mayfield Scottie Mayfield (born in Athens, Tennessee) is the president of Mayfield Dairy Farms.[1] Mayfield was a 1973 graduate of Georgia Tech's College of Management.[2] References

1. ^ Scottie Mayfield. The Dairy Blog. Retrieved on 2007-09-05.
, president of Mayfield Dairy Farms. "But, unfortunately, not all of these new flavors New Flavors - An object-oriented Lisp from Symbolics, the successor to Flavors, it led to CLOS.

["Reference Guide to Symbolics-Lisp", Symbolics, March 1985].
 can become a long-term part of the Mayfield ice cream line-up. The only fair way to decide which ones stay and which ones don't is to have a consumer vote."

Flavor Decision '06 is an opportunity for the feature flavor candidates to rally their supporters as they hit the campaign trail in a light-hearted spoof of the electoral process. The candidates are also enlisting the support of young people in the region by asking parents to sign their children up for the Kid Campaigner Contest. Kid Campaigners can download election support materials specific to their favorite flavor and launch their own campaign effort. The best campaigners will receive prizes. Details are available at www.MayfieldVote.com.

"Our experience is that flavor fanatics are very passionate about what they like," Mayfield continued. "We hope this race for freezer space will be a clean contest, though there are already early signs of negative campaigning Negative campaigning is trying to win an advantage by referring to negative aspects of an opponent or of a policy rather than emphasizing one's own positive attributes or preferred policies.  tactics."

The polls will be open May 15 through August 27. Sampling and voting opportunities are available at several retail outlets and special events throughout the region. Visit www.MayfieldVote.com and click "Campaign Stops" for a complete list of dates and locations. Sampling is also conducted at Mayfield's two visitor centers located at Athens, Tenn., and Braselton, Ga. Voters may also cast their ballots online at www.mayfieldvote.com, or by toll-free call to 1-866-789-VOTE (1-866-789-8683).

Click the "Flavor Decision '06" logo to access www.MayfieldVote.com.

About Mayfield

Founded in 1912, Mayfield Dairy Farms offers a full line of milk, cultured and ice cream products. Based in Athens, Tenn., the dairy serves nine Southeastern states. Tours of the dairy's plants in Athens, Tenn. and Braselton, Ga. give an inside look into history, nutrition, science, technology, research and development, and great flavor. To learn more about Mayfield Dairy Farms, its Visitors Centers and other topics visit www.mayfielddairy.com.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 15, 2006
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