Demo 97 Selects Breakthrough Software as Premiere Demonstrator; Breakthrough Software Debuts as Web Development Software Company Offering a "Sneak Peak" of its First Product, Business Breakthrough, at This Year's Conference.INDIAN WELLS Indian Wells may refer to:
The company will make its debut today as an independent Internet software vendor and will present a "sneak peak" of its first product, Business Breakthrough, to a sell-out crowd of industry leaders, including top venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] and select business media. "Premieres are the coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. spots of the program. This year, only eight companies were chosen to introduce their new products on the Demo stage in the opening session of the conference," said Chris Shipley, DEMOLetter editor and executive producer of Demo 97. "Products such as Business Breakthrough are given a premiere slot because they stand out as one of the most important and influential new products that will come to market in the first half of 1997." Business Breakthrough is the industry's first affordable Web development software product to provide a suite of business applications capable of being deployed to Web sites at the click of a button. It combines feature-rich graphics, page layout :For the Wikipedia policy about articles layout, see Wikipedia:Guide to layout. Page layout is the part of graphic design that deals in the arrangement and style treatment of elements (content) on a page. , and site management with database connectivity and transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time. Transaction processing systems are the backbone of an organization because they update constantly. , allowing businesses to sell and support products and services online. Using Business Breakthrough, Web-site developers and business owners can now build fully functional transaction-based online stores in a matter of hours -- a task that previously took days or weeks of complicated and expensive scripting, page design and testing to accomplish. "Business Breakthrough is a software product so revolutionary that we think the business community will change its thinking about the Web and see it -- at last -- as an easy, affordable and measurable way to sell merchandise and services," said Randall Schmitz, Breakthrough Software president. "The power of Business Breakthrough lies in its simplicity," said Schmitz. "No more complicated instruction manuals, no more HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. coding and no more capital outlays capital outlay See capital expenditure. to third parties for scripting or programming. This is a product built for the masses." "We are delighted that Demo 97 has reserved a premiere spot for Breakthrough Software to unveil our first product, Business Breakthrough," said Trevor Stout, Breakthrough Software chief executive officer. "As the Internet proliferates and technology advances, so does the need for custom-tailored solutions to help business owners maximize the potential and immediacy of the Web without spending enormous quantities of time and money learning and deploying the technology," said Stout. Breakthrough Software Inc. Breakthrough Software is a spin-off The situation that arises when a parent corporation organizes a subsidiary corporation, to which it transfers a portion of its assets in exchange for all of the subsidiary's capital stock, which is subsequently transferred to the parent corporation's shareholders. of Internet Business Solutions (IBS IBS Irritable bowel syndrome, see there ), a leading Web development firm with over 650 clients including AT&T, Kaiser Permanente Kaiser Permanente is an integrated managed care organization, based in Oakland, California, founded in 1945 by industrialist Henry J. Kaiser and physician Sidney R. Garfield. and Casio Electronics. IBS was founded in November 1994 by Trevor Stout and Randall Schmitz and was acquired by EDNet Inc. in June 1996. Breakthrough Software was incorporated in December 1996 by the founders of IBS, Stout and Schmitz, and EDNet to focus on Internet software tools development. The core product technology, originally developed at IBS, has been licensed exclusively from IBS to Breakthrough Software. The core product technology was developed at IBS for the creation of interactive, content-rich Web sites with transaction processing, online shopping and intranet applications. Breakthrough Software, founded in December 1996, is the first Internet software company exclusively focused on developing and marketing Web development products to create powerful interactive Web sites for businesses at the push of a button. The company will release its first product, Business Breakthrough, in mid-1997. The company is headquartered in Mountain View, Calif. DEMO 97 DEMO 97, DEMOLetter, DEMOWeekly, Agenda, Spotlight and CEO's Only are products of the InfoWorld Conference & Media Group, a division of InfoWorld Publishing Co. Inc. InfoWorld Publishing Co. is the publisher of InfoWorld -- the pace-setting IS newsweekly news·week·ly n. pl. news·week·lies A weekly newsmagazine or newspaper that reports current events. which focuses on editorial coverage of client/server products used in corporate enterprises. InfoWorld Publishing Co. is a business unit of IDG IDG International Data Group IDG Integrated Drive Generator IDG Installation Design Guide IDG Internet Discussion Group IDG Inset Dielectric Guide IDG International Dangerous Goods (mail, shipping) , the world's leading IT media and research company. More information and access to 125 IDG World Wide Web sites is available at http://www.idg.com . -0- NOTE TO EDITORS: Breakthrough Software and Business Breakthrough are trademarks of Breakthrough Software Inc. All other trademarks mentioned herein are the property of their respective owners. CONTACT: Breakthrough Software Inc. Trevor Stout or Randall Schmitz, 415/967-3700 tstout@breakthroughsoftware.com rschmitz@breakthroughsoftware.com or Simon/McGarry Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Sandra McBride, 408/746-0911 smcbride@shandwick.com |
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