Demantra Expands Management Team to Support Continued Growth.

Business Editors

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Dec. 19, 2002

Demand-Driven Supply Chain Leader Announces Key Promotions and New Hires with Focus on Professional Services, Sales, Product Management and Finance

Demantra, the leader in consumer demand-driven supply chain solutions, today announced a series of promotions and new hires to further bolster the company's professional services, sales, product management and finance organizations. Art Dirik was recruited as senior director of global professional services; Dr. Amol Joshi was promoted to senior director of North American sales; and Jeff Rose has assumed responsibility for the company's industry solutions. To enhance product development and delivery efforts, Demantra named three new senior directors of product management, including Andrew Wilson, Guy Yehiav and the newly hired Mike Liebson. In addition, Jim Sheehan was recently hired as director of financial analysis and planning.

In his new position as senior director of global professional services, Dirik is responsible for implementation strategy and day-to-day professional services and customer support operations. To ensure customer success with Demantra's products, Dirik will leverage his previous experience as a director of solution delivery at i2 Technologies in the firm's consumer goods and retail, automotive and high technology industry segments, as well as the product lifecycle management (PLM) group. Prior to joining i2, he was a partner with Arthur D. Little's technology and innovation management practice, and also held positions with Accenture, Pittiglio Rabin Todd & McGrath (PRTM) and Raytheon Company.

As senior director of sales, Joshi will leverage his previous experience managing Demantra's key accounts and indirect sales efforts to oversee the strategy and execution of Demantra's expanded direct sales program in the North American market. Joshi brings nearly 20 years of cross-functional experience spanning technology, services and business practice, including eight years at Aspen Technology.

Rose's new position managing Demantra's industry solutions team will be critical in the company's delivery of vertical solutions for its core industry focus. With almost 20 years of industry experience, Rose has been recognized for his knowledge of logistics planning, supply chain integration, operations and distribution. Prior to Demantra, Rose was manager of supply chain and logistics services at Armstrong World Industries and spent 12 years at Hershey Foods Corporation.

After holding multiple positions with Demantra, including industry marketing, industry consultant and project director, Wilson will now lead product management efforts to support Demantra's inventory optimization and fulfillment planning solutions. Prior to Demantra, Wilson held various consultant and management positions at HP-Compaq (Digital Equipment Corp.), Philips Consumer Electronics, Pilkington Glass and Lotus Development Corp.

Yehiav, now responsible for the definition and delivery of Demantra's Demand Collaborator and Demand Planner products, previously served as Demantra's senior director of global professional services. In this role, he led the North American consulting group and oversaw a variety of global engagements. Prior to Demantra, Yehiav served as a product manager and system engineer for Scitex Corp., a digital imaging solutions company.

Liebson, newly hired as the senior director overseeing Demantra's marketing optimization solutions, previously worked as vice president of sales and business development at HighPoint Systems, Inc., a provider of software to the grocery industry. He also held a variety of product marketing and sales positions at HighPoint, working with market-leading retailers such as H-E-B, Wegmans and Tesco. Prior to joining HighPoint, Liebson was a consultant in the retail and consumer goods practice of The Boston Consulting Group.

Sheehan, recently hired as director of financial analysis and planning, is responsible for corporate financial and operational measurement and reporting, as well as implementing and streamlining reporting processes. He is a financial executive with 19 years of progressive financial and business management experience in manufacturing and high technology. Sheehan has held senior positions at Neteos, BISYS Networking Services, Network Integrity, EMC and Epoch Systems.

About Demantra

Demantra is the leading provider of consumer demand-driven supply chain solutions. We provide a single, consistent, demand-based plan that optimizes marketing, inventory, and replenishment decisions. Demantra's solution suite facilitates the convergence of Marketing and Supply Chain Planning, thus enabling truly integrated demand driven enterprises. Our demand-driven approach generates measurable - and proven - results.

Over one hundred of Fortune 1000 companies, as well as other globally renowned firms leverage Demantra solutions to generate highly accurate, enterprise-wide collaborative demand forecasts, inventory and replenishment plans. These leading brands include: Hunter Douglas, Gulistan, Dal Tile, Unilever, Reckitt Benckiser(1), The Orlando Sentinel, McCain Foods(1), DeRoyal(1) and Firmenich. Documented results include forecast error reductions of as much as 40%, driving finished goods inventory reductions of up to 60%, plus proven ROI of 100% to 500% in the first full year of operation. For more information, see www.demantra.com or contact 1.866.DEMANTRA.

(1) The demand planning capabilities used by Unilever Best Foods Europe, Reckitt-Benckiser, DeRoyal and McCain Foods are provided by Demantra through our OEM relationship with J.D. Edwards, and are an integral part of the J.D. Edwards 5 Supply Chain Management Solution.

Demantra(TM) and The Demantra Suite are trademarks of Demantra, Inc.

All other trademarks are the property of their respective owners.