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Demantra Business Value Model Measures Return On Investment in the Demand-Driven Supply Chain.


Business/Technology Editors

AMSTERDAM--(BUSINESS WIRE)--Sept. 25, 2000

Supply Chain World--Supply chain specialist LCP (Link Control Protocol) See PPP.

LCP - Link Control Protocol
 Consulting has teamed up with collaborative demand management expert Demantra (www.demantra.com) to develop an interactive business Value Model that measures the bottom line benefits of improved supply chain performance, as well as providing a new best practice benchmark for demand management solutions. The model is "the first ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  tool to address demand management within the supply chain environment" say LCP and Demantra.

The Demantra Business Value Model(TM) is interactive, utilizing company specific financial and operational data, which is fed into the system. The model then calculates and displays the financial impact of improvements in the organisation's supply chain and its return on investment -- including the effect of implementing a best-of-breed demand management solution.

The company information employed by the model includes revenue, margin, demand volatility and forecast accuracy, replenishment planning, product lifecycles, supplier responsiveness, customer lead-time, marketing and promotions among others.

"Successful companies have always understood the importance of using the best tools available to help them anticipate, plan and respond to customer demands within their marketplace," states Demantra COO David Johnson David Johnson may refer to:
  • David Johnson (American artist) (1827 - 1908), American painter
  • David Johnson (Anchorman), American news anchorman
  • David Johnson (Australian rules footballer) (born 1981), Australian-rules footballer
. "Companies that do implement best-of-breed collaborative demand management solutions can expect to increase market share, lower costs and retain customers. For the first time, the Demantra Business Value Model(TM) will show companies clearly how to measure and achieve these goals, by getting more value out of their demand and supply chain partnerships."

LCP Consulting's Executive Chairman, Alan Braithwaite, adds: "The Demantra Business Value Model will provide the much needed justification for IT spend that today's buyers demand. It is based on powerful supply chain planning concepts developed and used by LCP and to give clients a hard measure of the potential benefits of improved supply chain performance. That an efficient supply chain can maximise sales, reduce inventory holdings, eradicate obsolescence ob·so·les·cent  
adj.
1. Being in the process of passing out of use or usefulness; becoming obsolete.

2. Biology Gradually disappearing; imperfectly or only slightly developed.
 and streamline transport and distribution has long been accepted. Now, we can demonstrate, with accuracy, the direct and positive impact of improved demand management on the bottom line."

About LCP Consulting

LCP Consulting is an international leader in supply chain strategy and solutions. Founded in 1985, the company today achieves worldwide coverage with more than 300 consultants leading crucial supply chain assignments for clients across all business sectors and continents. LCP's clients include: British Airways British Airways
 in full British Airways PLC

International passenger airline based in London. In 1936 British Airways Ltd. was founded through the merger of three smaller airlines.
, Ericsson, Exxon, Littlewoods, SmithKline Beecham, Lucent Technologies, Shell, and ASDA/Walmart. For more information: www.lcp-ashlyns.com

About Demantra:

Demantra's Solutions for the Demand-Driven Interprise(TM) are currently helping to increase revenue and market share at over 50 innovative Fortune 1000 companies, including Xerox, Unilever, Coca Cola Noun 1. Coca Cola - Coca Cola is a trademarked cola
Coke

cola, dope - carbonated drink flavored with extract from kola nuts (`dope' is a southernism in the United States)
 FEMSA FEMSA Fomento Económico Mexicano, SA
FEMSA Fire and Emergency Manufacturers and Services Association Inc.
FEMSA Female Education in Maths and Science in Africa
, Bestfoods, McCain, TEVA TEVA Tucson Electric Vehicle Association  Pharmaceuticals, Framatome, and Reckitt Benckiser Reckitt Benckiser plc is one of the world's leading manufacturers of cleaning products and a member of the FTSE 100 Index of the largest companies traded on the London Stock Exchange. It is headquartered in the town of Slough just to the west of Greater London. . Founded in 1996, Demantra's revenues have increased more than 100% each year. Demantra sells its Demantra Suite(TM) directly to top-tier companies, as well as providing its collaborative demand management products through OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and , reseller, and partner relationships to J.D. Edwards, Baan, QAD QAD Quality Assurance Division
QAD Quality Assurance Department
QAD Quick And Dirty
QAD Quality Audit Division
QAD Quick Attach/Detach
QAD Question Answer Detail (language arts education)
QAD Quality Application Development
 and others. The company's corporate headquarters are in Cambridge, Mass., USA; European headquarters are in Reading, UK; and R&D headquarters are in Ramat-Gan, Israel. For more information, see www.demantra.com or contact pr@demantra.com.

Demantra(TM) and The Demantra Suite are trademarks of Demantra, Inc. All other trademarks are the property of their respective owners.

LCP Consulting:

Annie Garthwaite

Annie Garthwaite Communications

Will's Cottage

Linley Brook

Bridgnorth

Shropshire WV16 4TA
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Publication:Business Wire
Date:Sep 25, 2000
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