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Demantra Builds Momentum with Sales in the Asia Pacific Market; Two New Customers in New Zealand Adopt Demantra Spectrum Solution.


Business Editors/High-Tech Writers

CAMBRIDGE, Mass.--(BUSINESS WIRE)--March 31, 2003

Demantra, the leader in consumer demand-driven supply chain solutions, today announced it has expanded its global sales efforts by securing two new customers in the APAC APAC Australian Partnership for Advanced Computing
APAC Agricultural Policy Analysis Center
APAC Asia and Pacific
APAC Asian Pacific American Coalition
APAC Adapted Physical Activity Council (American Alliance for Health) 
 market. New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland.  Dairy(1) and Ballance Agri-Nutrients(1) have recently selected Demantra's solution to help manage the demand planning process and ensure that consumers have access to product when and where it is needed.

Using Spectrum(TM), customers can expect a profitability-based approach to managing consumer driven supply chains. Demantra delivers a solution that is user friendly and scalable with a clear focus on the business drivers that impact the bottom line: enabling top-line growth by reducing stock out situations, increasing inventory-turns to free up working capital, and balancing service levels to improve customer satisfaction and retention.

"Demantra has proven success in the North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 and EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets.  markets, and the growth of our customer portfolio is continued proof that our supply chain management solution delivers value worldwide," stated Bill Seibel, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Demantra. "Today, companies demand that software providers present significant cost savings, profitability growth and rapid ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , and customers are selecting Demantra for its ability to provide these tangible results."

The ability to generate a single, consistent, demand plan allows manufacturers to optimize all marketing, inventory and replenishment decisions. Demantra's collaborative environment enables increased visibility into the supply chain and adds value throughout the entire product planning Product Planning is the ongoing process of identifying and articulating market requirements that define a product’s feature set. See also
  • Market requirement
  • Product management
  • Product Manager
 process, helping businesses understand true consumer demand when bringing product to market and ensuring that consumers have access to product when, and where, they want it. This increased visibility results in better plans, better service, increased inventory turns and higher profit margins.

About Demantra

Demantra rapidly transforms our clients' businesses into collaborative demand-driven enterprises by providing a single, consistent, demand-based plan that optimizes marketing, inventory and replenishment decisions. Enabling 360-degree visibility into enterprise planning, our collaborative environment combines powerful Marketing Planning and Analytics, Demand Management and Inventory Planning and Optimization solutions needed to manage today's complex supply chains. Demantra has enabled more than 100 Fortune 1000 companies and other global organizations to increase profit margins and significantly drive overall business performance.

Founded in 1996, Demantra has provided proven results to clients including: Hunter Douglas Hunter Douglas N.V. (Euronext:HDG) is a Dutch public corporation and major worldwide manufacturer of high-quality window coverings and . Hunter Douglas has its head office in Rotterdam, The Netherlands, and a management office in Lucerne, Switzerland. , Gulistan, Dal-Tile, Unilever, Reckitt Benckiser Reckitt Benckiser plc is one of the world's leading manufacturers of cleaning products and a member of the FTSE 100 Index of the largest companies traded on the London Stock Exchange. It is headquartered in the town of Slough just to the west of Greater London. , McCain Foods(1), DeRoyal(1) and Firmenich. These leading consumer-brand companies leverage Demantra's solutions to optimize their promotions, inventory and replenishment decisions, realizing 100 to 500 percent ROI within the first year. For more information, see www.demantra.com or contact 1.866.DEMANTRA.

Demantra(R) is a registered trademark and The Demantra Spectrum(TM) Suite is a trademark of Demantra, Inc. All other trademarks are the property of their respective owners.

(1) The demand planning capabilities used by New Zealand Dairy, Balance Agri-Nutrients, Unilever Best Foods Europe, DeRoyal and McCain Foods are provided by Demantra through our OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  relationship with J.D. Edwards, and are an integral part of the J.D. Edwards 5 Supply Chain Management Solution.
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Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 31, 2003
Words:494
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