Demandware Hosts Webinar on Customer Acquisition and Retention with Mark Matiszik from Sextant Consulting.

Industry Expert to Provide Ecommerce Professionals with Actionable Ideas on Maximizing Marketing ROI and Customer Value

WOBURN, Mass. -- Demandware, developer of the only enterprise-class on-demand ecommerce platform, will host an interactive webinar for ecommerce professionals on "Customer Acquisition and Retention: What Should It Cost and How Do you Maximize ROI?". The presentation will feature transactional data expert and president of Sextant Consulting, Mark Matiszik.

Now more than ever, acquiring and retaining customers is a top priority for ecommerce professionals. But without the proper information and analytics, marketing costs can run the risk of jeopardizing revenue. Ecommerce executives need to know exactly how much they are spending on acquiring a new customer or retaining an existing one. More importantly, they need to be certain they are spending the correct amount. Making good use of customer transactional data can help online retailers predict future behavior and hone their marketing strategies to create a targeted and effective customer acquisition and retention approach that maximizes ROI.

Webinar attendees will learn:

* How to use your existing transactional data to develop a customer acquisition and retention strategy that balances your desire for growth with the need for fiscal responsibility

* The requirements and methodology for incorporating customer analytics into your regular business processes

* How to use customer analytics to navigate the future path of your direct-to-consumer business.

Who: Mark Matiszik, President, Sextant Consulting

What: Customer Acquisition and Retention: What Should It Cost and How Do You Maximize ROI?

When: Tuesday, December 2, 1:00 p.m. EST/10:00 a.m. PST 

To Register: Webinar Registration Site

About Demandware, Inc.

Demandware drives the success of high-growth brands with the only enterprise-class On-Demand eCommerce Platform that empowers merchandising and marketing talent with total control over the shopping experience and continuous competitive differentiation. Leading brands such as Bare Escentuals, Barneys New York, House of Fraser, Jones Apparel Group, Playmobil and Timberland leverage Demandware's enterprise class ecommerce functionality and automatic upgrades to help achieve higher conversion rates, increase average order size, and improve customer retention. Demandware is the only on-demand ecommerce solution that enables the rapid rollout of new sites, provides ubiquitous access to business and technical users, and is backed by a patented grid computing architecture that delivers capacity as needed for performance and reliability that exceeds industry standards. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email [e-mail].