Demandware Appoints Ruth Habbe as Vice President of Marketing; With Extensive Software as a Service Background, Habbe Brings More Than 25 Years of Marketing and Sales Experience to Leading On-Demand Ecommerce Company.WOBURN, Mass. -- Demandware, Inc., a leader in on-demand ecommerce solutions, today announced the appointment of Ruth Habbe to the role of vice president of marketing. Habbe brings more than 25 years of high-level marketing and sales expertise to the Demandware team, including extensive experience leading an organization that successfully delivers software as a service to Fortune 500 Companies. As vice president of marketing for Demandware, Habbe will work closely with the executive team to build upon the company's momentum in helping multi-channel retailers. Prior to joining Demandware, Habbe served as President at MediaMap, Inc., a leading application service provider delivering a CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. Communications Management Communications management is the systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization, and between organizations; it also includes the organization and dissemination of new communication directives connected with an application for Fortune 500 communications organizations and the public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most industry. In this role she maneuvered the company through a complex re-engineering and turnaround, delivering rejuvenated re·ju·ve·nate tr.v. re·ju·ve·nat·ed, re·ju·ve·nat·ing, re·ju·ve·nates 1. To restore to youthful vigor or appearance; make young again. 2. growth momentum, reversing long-term losses Long-term loss A loss on the sale of a capital asset held less than 12 months that can be used to offset a capital gain. , and boosting company valuation significantly. "Coming from a company that delivered software as a service, I instantly understood the tremendous value Demandware delivers to its customers," said Habbe. "Demandware, with the only true on-demand ecommerce platform, is in a position to dominate the ecommerce space, and I look forward to being part of the company's continued success and imminent growth." Prior to MediaMap, Habbe was the Senior Vice President of Marketing at Mainspring, a public company where she helped architect the enterprise-wide vision and operating plans, resulting in 100% year-over-year growth. Habbe also served as Vice President of Marketing for Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
"Ruth Habbe's extraordinary executive career and notable experience in creating revenue-generating programs for both public and private SaaS companies gives us an invaluable competitive edge," said Stephan Schambach, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Demandware. "We are excited to have Ruth as part of the Demandware team as we extend our marketing efforts and move the company into the next stage of its growth." About Demandware, Inc. Demandware provides a complete on-demand ecommerce platform that combines the flexibility, functionality and interoperability of a full ecommerce application suite with the operating efficiency of a hosted on-demand service. With Demandware, retailers and manufacturers can deliver custom ecommerce solutions without buying software or operating expensive datacenters. Demandware was founded by a team with proven expertise from leading ecommerce infrastructure companies including ATG ATG antithymocyte globulin. lymphocyte immune globulin (antithymocyte globulin equine, ATG, ATG equine, LIG) Atgam Pharmacologic class: Immunoglobulin Therapeutic class: Immunosuppressant , Macromedia, Intershop and NaviSite. The company has strong backing from major IT investors North Bridge Venture Partners and General Catalyst Partners. For more information about Demandware, visit http://www.demandware.com. |
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