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DemandTec Selects Insightful's S-PLUS Platform for Consumer-Centric Merchandising and Marketing Analytics.


SEATTLE -- Insightful Corporation (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:IFUL), a leading provider of predictive analytics Predictive analytics encompasses a variety of techniques from statistics and data mining that process current and historical data in order to make “predictions” about future events.  and reporting solutions, today announced that DemandTec, Inc., the leading provider of Consumer-Centric Merchandising, Sales and Marketing solutions for the retail and consumer products industries, will deploy Insightful's S-PLUS([R]) software platform for DemandTec's analytics and reporting solutions and for the prototyping of new solutions.

DemandTec, headquartered in San Carlos, California San Carlos is a city in San Mateo County, California, USA on the San Francisco Peninsula, about halfway between San Francisco and San Jose. It is an affluent small residential suburb located between Belmont to the north and Redwood City to the south. , selected Insightful's S-PLUS after a thorough evaluation of all commercially available statistical and analytics software packages. The company will use S-PLUS for analysis of customer data as well as for prototyping scientific methodologies that support DemandTec's pricing and promotion optimization software Free and Open Source software
  • ASCEND — mathematical modelling system
  • OpenOpt (license: BSD) — toolbox with connections to lots of solvers, for Python language programmers
  • COIN-OR SYMPHONY — integer programming, Common Public License
 offering. DemandTec replaced its prior statistical analysis software package with S-PLUS because of S-PLUS' superior flexibility in prototyping and deploying analytics while maintaining system performance.

"Scalable, innovative analytics are core to our business, thus our evaluation of the various analytical packages available in the market was rigorous and thorough," said Suzanne Valentine, vice president of Merchandising Analytics for DemandTec. "We found Insightful's combination of advanced mathematical and statistical functions, flexible open architecture, large data set capabilities, focus on customer service, and pricing model to be the most compelling solution in the market. Their data visualization See information visualization.  capabilities in particular are unmatched by all other solutions we evaluated."

S-PLUS, designed with an open architecture and flexible interfaces, routinely handles gigabyte-size data sets and easily integrates advanced analytics into everyday business processes leveraged by executives, analysts, and researchers. By deploying S-PLUS, DemandTec can quickly develop prototypes and deploy targeted analyses and applications that support and enhance their strategic offering.

"DemandTec prides itself on delivering high strategic value as well as unmatched customer service to their customers," said Jeff Coombs Coombs can refer to:
  • Coombs test, a test for the presence of antibodies or antigens
  • Coombs reagent, the reagent used in the Coombs test
  • Coombs' method, a type of voting designed by the psychologist Clyde Coombs
, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and president of Insightful. "By implementing S-PLUS, DemandTec will be utilizing the platform best suited for quick prototyping and rigorous analysis of large sets of customer data. S-PLUS will enable DemandTec to deliver the highest level of customized service, while also realizing improved cost efficiencies thanks to Insightful's flexible pricing model."

About DemandTec

DemandTec's Consumer-Centric Merchandising, Sales, and Marketing software helps retailers and consumer products manufacturers strategically plan, optimize, and execute pricing, promotion, and markdown Markdown

The difference between the highest current bid price among broker-dealers in the market and the lower price that a dealer charges a customer.

Notes:
The broker offers a lower price to try stimulate trading in hopes that they will make the money back on the extra
 programs based on a quantified understanding of consumer demand. DemandTec customers include Advance Auto Parts Founded in 1932, Advance Auto Parts (NYSE: AAP), headquartered in Roanoke, Virginia, is the second-largest retailer of automotive replacement parts and accessories in the United States. AAP had 2005 sales of approx. $4. , B&Q, Best Buy, Brookshire Grocery Company Brookshire Grocery Co. is a Tyler, Texas-based supermarket chain with 160 stores operating in Texas, Louisiana, Arkansas and Mississippi. The company was founded in 1928 by Wood T. , Delhaize America, Duane Reade Duane Reade is a chain of drugstores/convenience stores, primarily located in New York City. History
Founded in 1960, the chain started with three stores, named after the location of the company's warehouse between Duane and Reade Streets on Broadway in lower Manhattan.
, Giant-Carlisle, Giant Eagle, H-E-B Grocery Co., Longs Drugs Longs Drugs (NYSE: LDG) is a pharmacy chain store located in the West Coast of the United States. It was founded in 1938 by brothers Thomas and Joseph Long (son-in-law of Marion Barton Skaggs, co-founder of Safeway Inc.), with their first store in Oakland, California. , Monoprix, Piggly Wiggly Piggly Wiggly is a supermarket chain in the in Midwest and South regions of the United States. History
Piggly Wiggly was the first true self-service grocery store.
 Carolina Company, RadioShack, and Safeway. For more information, please visit www.demandtec.com.

ABOUT INSIGHTFUL

Insightful Corporation (NASDAQ:IFUL) is a provider of predictive analytics and reporting solutions. Insightful products S-PLUS([R]), Insightful Miner([TM]), S-PLUS([R]) Server and InFact([R]) allow companies to perform sophisticated statistical data analysis, data mining and create high-quality graphics from numeric and text data. Insightful consulting services provide specialized expertise and proven processes for the design, development and deployment of customized solutions. The company has been delivering industry-leading, high-ROI solutions to thousands of companies in financial services, life sciences, biotechnology, telecommunications, and manufacturing, plus government and research institutions, for more than 18 years. Headquartered in Seattle, Insightful has offices in North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures


Area, 52,586 sq mi (136,198 sq km). Pop.
, France, Switzerland, and the United Kingdom, with distributors around the world. For more information, visit www.insightful.com, email info@insightful.com or call 1-800-569-0123.

Note to Investors - Forward Looking Statements

This press release contains forward-looking statements, including statements about the performance, features, and advantages of our products and the potential value of our products to customers. Forward-looking statements are based on the judgment and opinions of management at the time the statements are made. Inaccurate assumptions and known and unknown risks and uncertainties can affect the accuracy of forward-looking statements. Actual results could differ materially from those expressed or implied by the forward-looking statements for a number of reasons, including, without limitation, the risk that our product does not maintain market acceptance. More detailed information regarding these and other factors that could affect actual results is set forth in our filings with the Securities and Exchange Commission, including our most recent report on Form 10-QSB. You should not unduly rely on these forward-looking statements, which apply only as of the date of this release. We undertake no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date of this release or to reflect the occurrence of anticipated events.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 16, 2006
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