DemandG and Gaughan & Swann Merge to Form Arketi Group; The Result is a Full Service Integrated B2B Marketing Consultancy.

ATLANTA -- Marketing services firm DemandG, LLC and public relations practice Gaughan & Swann announced today that they have fully integrated and completed their merger, which started in August, creating Arketi Group. An integrated marketing consultancy focused on business-to-business organizations, Arketi accelerates growth and generates revenue for clients through intelligent strategy, branding, marketing and public relations.

The merger is the logical conclusion of a continuing collaboration between the two companies. Over the past two years, DemandG and Gaughan & Swann have successfully partnered on numerous projects and accounts. Moving forward, the growing and extended Arketi team, led by the three principals, Rory Carlton, Sami Jajeh and Michael Neumeier APR, will continue to deliver measurable marketing results to clients.

Arketi currently services 18 clients, ranging from established companies including Leica Geosystems, Nokia, and Sprint, to emerging growth companies such as Procuri, Oversight Systems and Visiprise.

"We named our newly-formed company 'Arketi' after the center of the word 'marketing'," said Jajeh. "We believe that at the center of successful marketing is an integrated marketing and public relations discipline, driven by strategy and strong messaging, executed with creative branding, and measured in terms of real ROI and revenue."

Arketi's client list is comprised of local, national and international companies across a variety of industries. "The merger of a marketing and creative practice with a public relations consultancy delivers the greatest value to our clients," said Neumeier. "It maximizes their marketing, creative and public relations efforts through a truly integrated marketing approach. There is a great opportunity for our business to grow both in Atlanta and beyond."

"We have a new name, but Arketi retains the proven principles of DemandG and Gaughan & Swann," added Carlton. "Individually, both companies had a reputation for delivering solid communications counsel to business-to-business organizations, and the merger only strengthens that position. We will continue to provide our clients with the high-level services that they have come to expect, and will work with each client to live up to our tagline, 'where marketing generates revenue'."

About Arketi Group

Based in Atlanta, Arketi Group is an integrated marketing consultancy that helps business-to-business organizations generate revenue and accelerate growth through intelligent strategy, branding, marketing and public relations. Seasoned by experience and disciplined in execution, Arketi services and capabilities are driven by what gets results. Clients such as Advectis, Glenayre, Interland, and Leica Geosystems, benefit from Arketi's core belief that marketing generates revenue. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.