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Dell and Oracle Enable Real-Time Delivery of Information to Orange Customers; Leading Mobile Telecoms Provider in UK Deploys Standards-Based Technologies for Multimedia Services.


Business Editors/High-Tech Writers

ROUND ROCK, Texas & REDWOOD SHORES, Calif.--(BUSINESS WIRE)--May 7, 2003

Dell (Nasdaq:DELL), Intel Corp. and Oracle Corp. today announced that Orange has deployed a standards-based computing platform See platform. , powered by Intel-based processors, to support up-to-the-minute multimedia and SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.

(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server.
 services to mobile phone customers in the United Kingdom.

The platform consists of four Dell PowerEdge This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. (TM) servers running an Oracle9i Database with Real Application Clusters and Red Hat Linux Red Hat Linux, assembled by Red Hat, was a popular, "middle-aged" Linux distribution (not as old as Slackware but older than Ubuntu) upon its discontinuation in 2004.[1]

Red Hat Linux 1.0 was released on November 3, 1994.
 Advanced Server using Intel(R) Xeon(TM) processors MP. It is the result of close work between Dell, Intel and Oracle, and it has enabled Orange to significantly increase overall service and performance while reducing total cost of ownership.

The new cluster replaces a proprietary RISC-based platform and supports the content delivery and subscriber databases critical to Orange services. With the capability to store the user preferences for over 13 million Orange customers, the subscriber database allows targeted information from thousands of different topics, such as sports and horoscopes, to be delivered directly to mobile phones. Content is delivered through the company's portfolio of information portals which include Web site, WAP (1) (Wireless Access Point) See access point.

(2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages.
, SMS, MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. , audio and video content services.

The combination of an increasing number of multi-media users and the variety of information portals through which content can be accessed meant that a high-performance, reliable and stable solution was imperative. Because the number of users and applications it supports is anticipated to grow, Orange chose the Dell/Intel/Oracle platform due to its ability to easily and rapidly scale out based on demand, without increasing the overall complexity of managing the system.

Paul Thompson, head of technical operations for Orange Multimedia Operations, explained further: "Intel technology was a key factor in our choice of platform. Oracle database clusters, powered by Intel processors and Dell servers, are not only some of the most cost-effective and highest-performing systems available, they are based on market-leading technology. In addition, as we upgrade the system, we will be able to take advantage of the latest Intel processor enhancements."

Oracle Consulting played a pivotal role in ensuring the system achieved optimal performance before going live. As Paul Thompson continued: "With the help of the Oracle Consulting team we were able to deliver twice the performance, with a single Intel-based processor design, over our previous dual-processor RISC RISC
 in full Reduced Instruction Set Computing

Computer architecture that uses a limited number of instructions. RISC became popular in microprocessors in the 1980s.
 system. After further optimization, and with the new system consisting of four dual-processor nodes, the system has achieved up to 10 times the performance at a reduced cost."

Rick Skett, director, Intel UK and Ireland, added: "This is truly a best-of-breed solution. The combination of Intel processors and Dell servers delivers outstanding power and flexibility. Add this to the stability of Oracle9i Database with Real Application Clusters and Orange has a high-performance system that delivers excellent scalability and uptime at a price that makes perfect sense."

With multi-media messaging placing extra demands on existing infrastructures, and with users accessing information 24/7, high availability Also called "RAS" (reliability, availability, serviceability) or "fault resilient," it refers to a multiprocessing system that can quickly recover from a failure. There may be a minute or two of downtime while one system switches over to another, but processing will continue.  and system performance is integral to success.

John McLevy John McLevy (2 January, 1927–27 November 2002) was a Scottish jazz trumpeter and flugelhornist born in Dundee, Scotland, most notable for his work with European groups led by Benny Goodman in the 1970s, playing alongside George Masso, Hank Jones and Slam Stewart. , vice president of Oracle Enterprise Technology in Europe, Middle East and Africa commented: "Oracle continues to evolve our technology offerings to meet our customers' requirements for delivering enterprise class solutions on Linux. We are seeing more customers like Orange using Linux-based Oracle9i Database with Real Application Clusters on Dell and Intel to achieve highly reliable, high-performance solutions for customers at an attractive price point."

Head of Dell's Enterprise Solutions in Europe, Middle East and Africa, Walid Moneimne, agreed, stating: "Customers today need to find ways to provide better services, increase productivity and reduce costs, all of which are being enabled by rapid advances in standard-based computing. Customers replacing RISC-based systems A computer system that uses a RISC CPU such as a SPARC, PowerPC or MIPS chip. See RISC.  in their back-end data centers with Dell, Intel and Oracle solutions are providing new and better services to their customers at a fraction of the cost of legacy proprietary platforms."

The cluster deployed by Orange MMO See MMOG.  consists of four Dell PowerEdge 6650 servers connected to a Dell EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies.  FC4700(a) system. Oracle9i Database with Real Application Clusters is running on Red Hat Linux Advanced Server.

About Dell

Dell Computer Corporation (company) Dell Computer Corporation - One of the biggest US manufacturers of IBM PC compatibles.

"From notebooks to networks", their slogan says.

http://us.dell.com.
 (Nasdaq:DELL) is a premier provider of products and services required for customers worldwide to build their information-technology and Internet infrastructures. Company revenue for the past year totaled $35.4 billion. Dell, through its direct business model, designs, manufactures and customizes products and services to customer requirements, and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained at www.dell.com.

About Oracle Corp.

Oracle is the world's largest enterprise software company. For more information about Oracle, visit our Web site www.oracle.com

Dell, PowerEdge and Dell EMC are trademarks of Dell Computer Corporation.

Oracle is a trademark of Oracle Corporation and/or its affiliates.

Dell disclaims any proprietary interest in the marks and names of others.

Intel, Intel logo and Xeon are trademarks or registered trademarks of Intel Corporation (company) Intel Corporation - A US microelectronics manufacturer. They produced the Intel 4004, Intel 8080, Intel 8086, Intel 80186, Intel 80286, Intel 80386, Intel 486 and Pentium microprocessor families as well as many other integrated circuits and personal computer networking  or its subsidiaries in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and other countries.

(a) Other names and brands may be claimed as the property of others.

NOTE TO EDITORS: In the term "Dell EMC," there is a pipe symbol between "Dell" and "EMC." Additionally, in the term "Oracle9i," the "i" is an italic character. The characters were removed or changed for transmission purposes only.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 7, 2003
Words:875
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