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Dell Takes Advantage of Decreasing Component Costs to Pass Savings on to Business Customers.


ROUND ROCK, Texas -- Dell (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:DELL) has implemented price reductions on select enterprise servers, workstations, desktops and notebooks offered to its corporate and institutional customers in the United States. A key advantage of Dell's direct business model is its ability to quickly pass component cost reductions to customers.

Savings of as much as 22 percent are available on the Dell PowerEdge(TM) 4600 dual-processor server. With two 2.4GHz Intel Pentium 4 processors and four 73GB hard drives, prices now start at $4,194.

Dell Precision(TM) workstation pricing has been reduced by as much as $460 and Dell has lowered by $100 the prices of select OptiPlex(TM) desktop configurations. For mobile workers, Dell has lowered the price on several Latitude notebook configurations up to $220 and a memory upgrade to 512MB is now available for $109.

Entry-level flat panel monitors are at a new low price when purchased with a system. The 15-inch E153FP is now available for only $249 and the 17-inch E173FP is $299.

"Our winning business model and direct relationship with customers allow us to pass these savings to them quickly," said Ro Parra, senior vice president and general manager for Dell Americas. "It is further validation that we are delivering the products customers need at tremendous value and continuing to focus our industry-leading customer satisfaction, growth and shareholder value."

The price reductions announced today apply to customers in the United States only. For more information, please visit www.dell.com.

About Dell

Dell Inc. (NASDAQ:DELL) is a premier provider of products and services required for customers worldwide to build their information-technology and Internet infrastructures. Company revenue for the past four quarters totaled $47.3 billion. Dell, through its direct business model, designs, manufactures and customizes products and services to customer requirements, and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained at www.dell.com.

Sample Configurations:

--Dell PowerEdge 4600 server featuring dual Pentium 4 processors at 2.4GHz, four 73GB(b) hard drives at 10,000RPM, 1GB RAM and a 3-year limited warranty(a), reduced $1,210 to $4,194

--Dell Precision workstation 470 featuring Intel Xeon processor at 3.6GHz, 2GB DDR (Double Data Rate) Refers to an SDRAM memory chip that increases performance by doubling the effective data rate of the frontside bus. For more details, see SDRAM.

DDR - Double Data Rate Random Access Memory
2 ECC (1) (Error-Correcting Code) A type of memory that corrects errors on the fly. See ECC memory.

(2) (Elliptic Curve Cryptography) A public key cryptography method that provides fast decryption and digital signature processing.
 SDRAM (Synchronous DRAM) A type of dynamic RAM (DRAM) memory chip that has been widely used since the late 1990s. SDRAM chips eliminated wait states by dividing the chip into two cell blocks and interleaving data between them. , 256MB nVidia Quadro FX 3400 graphics card, 80GB(b) SATA (Serial ATA) A serial version of the ATA (IDE) interface, which has been the de facto standard hard disk interface for desktop PCs for more than two decades. The original Parallel ATA (PATA) interface was launched in 1986.  7200RPM HDD (Hard Disk Drive) See hard disk and HDD caddy.

HDD - hard disk drive
, Microsoft XP Pro operating system, 17-inch flat panel monitor and 3-year limited warranty(a), reduced $460 to $3,948

--OptiPlex SX280 featuring Intel Pentium 4 520 processor (2.8GHz), 1GB DDR2 SDRAM, 40GB(b) SATA 7200RPM HDD, Microsoft XP Pro operating system, 17-inch flat panel monitor, 8XDVD+/-RW optical drive(c), performance USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
 keyboard and 3-year limited warranty(a), reduced $100 to $1,439.

--Latitude D600 featuring Intel Pentium M 755 processor (2.0GHz), 14.1-inch XGA (EXtended Graphics Array) A screen resolution of 1,024x768 pixels. The term stems from IBM's XGA display standard introduced in 1990, which extended VGA to 132-column text and interlaced 1,024x768x256 resolution. XGA-2 later added non-interlaced 1,024x768x64K.  display, 512MB DDR SDRAM, 40GB(b) HDD, CDROM See CD-ROM.  optical drive, Dell Wireless 1350 miniPCI card Microsoft XP Pro operating system, and 3-year limited warranty(a) reduced $220 to $1,747.

Dell is a trademark of Dell Inc.

Dell disclaims any proprietary interest in the marks and names of others.

(a) For a copy of our guarantees or limited warranties, please write Dell USA L.P., Attn: Warranties, One Dell Way, Round Rock, TX 78682. For more information, visit http://www.dell.com/warranty.

(b) For hard drives, GB means 1 billion bytes; actual capacity varies with preloaded material and operating environment and will be less.

(c) Discs burned with this drive may not be compatible with some existing drives and players; using DVD+R (DVD+Recordable) A write-once (read only) version of the DVD+RW optical disc from the DVD+RW Alliance. DVD+Rs hold up to 4.7GB of data per side and can be read by DVD-Video players and computer DVD-ROM drives. A DVD+R DL disc is a "dual layer" DVD+R that holds a total of 8.5GB.  media provides maximum compatibility.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 6, 2004
Words:588
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