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Dell Sets 50 Percent Increase Goal for Recovery of Used Computer Equipment; Company Exceeded 2004 Product Recovery Target.


MONTE CARLO Monte Carlo (môNtā` kärlō`), town (1982 pop. 13,150), principality of Monaco, on the Mediterranean Sea and the French Riviera. , Monaco -- Dell (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:DELL) significantly exceeded product recovery goals set for its last fiscal year and today announced expanded global environmental goals for recycling recycling, the process of recovering and reusing waste products—from household use, manufacturing, agriculture, and business—and thereby reducing their burden on the environment. , environmental design and energy efficiency, including a 50 percent product recovery increase.

The goals and progress on environment and social initiatives over the past year are included in the company's annual Sustainability Report, now available online at www.dell.com/environment.

"Setting public environmental goals and reporting on progress underscores Dell's commitment to being an environmentally responsible company," said Pat Nathan, director of Dell's Global Sustainable Business A business is sustainable if it has adapted its practices for the use of renewable resources and holds itself accountable for the environmental and human rights impacts of its activities. . "We're pleased with our progress against last year's targets, but focused on robust new measures of environmental improvement this year."

Asset Recovery Services

Dell last year committed to increase product recovery from customers by 50 percent as measured by weight recovered. Strong growth of Dell's Asset Recovery Services in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  helped the company recover more than 11 million kilograms (24 million pounds) of used product from customers, a 234 percent increase over fiscal year 2004 results. Worldwide, Dell recovered nearly 30 million kilograms (66 million pounds) of product during the period. While expecting more modest growth rates Growth Rates

The compounded annualized rate of growth of a company's revenues, earnings, dividends, or other figures.

Notes:
Remember, historically high growth rates don't always mean a high rate of growth looking into the future.
 over time, Dell remains committed to increasing product recovery rates, as reflected by its goal of another 50 percent product recovery increase during the company's fiscal year 2006.

"Dell is committed to making product recovery as convenient and affordable as product purchase for customers and to continually increasing the amount of used product our Asset Recovery Service recovers," said Ken Hashman, vice president of Dell's Deployment and Field Services.

Design for Environment Initiatives (DfE)

Dell designs products with environmental attributes in mind with a focus on continually improving energy efficiency, eliminating or reducing the use of environmentally sensitive materials, improving recyclability reducing the volume of product packaging.

Dell has set three broad targets for the company's DfE initiatives:

--Enable the avoidance of 10 million tons of equivalent CO2 emissions by fiscal year 2008, the equivalent of removing approximately 1.5 million cars from use worldwide, through improvements in energy efficiency of Dell products.

--Avoid the use of 52,000 tons of lead and 33,000 tons of brominated flame retardants Brominated flame retardants are produced synthetically in 70 variants with very varying chemical properties. There are several groups:
  • polybrominated diphenyl ether or PBDE (DecaBDE, OctaBDE, PentaBDE),
  • polybrominated biphenyl, or PBB
 by fiscal year 2008 through global compliance with the European Union's Reduction of Hazardous Substances (RoHS) directive, and a shift in display product mix towards liquid crystal display liquid crystal display (LCD)

Optoelectronic device used in displays for watches, calculators, notebook computers, and other electronic devices. Current passed through specific portions of the liquid crystal solution causes the crystals to align, blocking the passage of light.
 (LCD) monitors.

--Avoid the use of 43,000 tons of product packaging and shipping materials by fiscal year 2008 through product size reduction and packaging efficiencies.

Progress to Date

Dell has achieved early traction against these targets. For example:

--All Dell OptiPlex Dell, Inc. targets its OptiPlex™ line of desktop computers for sale into the corporate, government and education markets. These systems typically contain Intel CPUs, beginning with the Pentium and currently with the Core 2 although Dell sells some models with AMD CPUs as well. (TM) desktops sold globally are now shipped with power management features enabled, which can dramatically reduce electricity usage. Dell estimates that it has reduced the CO2 emissions associated with the energy consumption of OptiPlex desktops shipped in the past year by more than 46 percent, the equivalent of removing approximately 156,029 automobiles from use.

--Dell avoided shipping approximately 23 million kilograms (50 million pounds) of lead between 2002 and 2004 as customer preference for LCD monitors A flat panel display that uses liquid crystals. Although laptops have used LCDs as their flat panel technology almost exclusively, LCD is also the most popular for flat panel desktop monitors. Toward the end of 2003, sales of LCD displays for desktops overtook CRTs for the first time.  versus traditional cathode-ray-tube (CRT (1) (C RunTime) See runtime library.

(2) (Cathode Ray Tube) A vacuum tube used as a display screen in a computer monitor or TV. The viewing end of the tube is coated with phosphors, which emit light when struck by electrons.
) monitors increased. In addition, Dell has virtually eliminated the use of halogenated halogenated

pertaining to a substance to which a halogen is added.


halogenated salicylanilides
see rafoxanide, clioxanide.
 flame retardants Flame retardants are materials that inhibit or resist the spread of fire. Naturally occurring substances such as asbestos as well as synthetic materials, usually halocarbons such as polybrominated diphenyl ether (PBDEs), polychlorinated biphenyls (PCBs) and chlorendic acid  in desktop, notebook and server chassis plastic parts.

--Dell has instituted a media-reduction initiative designed to reduce the number of printed documents and CDs shipped with systems. The initiative to date has removed approximately 1,576 tons of materials normally shipped with products. By not shipping these materials with products, Dell has helped avoid the use of materials that often end up in waste streams.

Information on all of Dell's environmental initiatives is available at www.dell.com/environment. In addition, information on Dell's global corporate responsibility efforts is available at www.dell.com/commitment.

About Dell

Dell Inc. (NASDAQ:DELL) is a trusted and diversified information-technology supplier and partner, and sells a comprehensive portfolio of products and services directly to customers worldwide. Dell, recognized by Fortune magazine as America's most admired company and No. 3 globally, designs, builds and delivers innovative, tailored systems that provide customers with exceptional value. Company revenue for the past four quarters was $51.1 billion. For more information about Dell and its products and services, visit www.dell.com.

Dell is a trademark of Dell Inc.

Dell disclaims any proprietary interest in the marks and names of others.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 2, 2005
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