Dell Selects Haggin Marketing for Multi-Year Strategic Advertising Program focusing on Consumer Catalog and Direct Marketing Initiatives.Business Editors SAUSALITO, Calif.--(BUSINESS WIRE)--April 28, 2003 Haggin to develop strategies and creative solutions for the home market Haggin Marketing today announced it has been selected by Dell's U.S. Consumer Business to develop strategic and creative marketing assignments for direct catalogs and mail campaigns. Haggin, a direct marketing and catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. advertising agency, together with Dell's integrated team of communications agencies, will begin working on tactical planning, creative development and print production for the Dell campaigns. "We're thrilled to begin this relationship with Dell Computer Corporation (company) Dell Computer Corporation - One of the biggest US manufacturers of IBM PC compatibles. "From notebooks to networks", their slogan says. http://us.dell.com. , the first choice among consumers for quality, affordable computer systems," said Jeff Haggin, President of Haggin Marketing, Inc. "The breadth of this alliance allows us to maximize Dell's consumer catalog and direct marketing efforts while creating systematic, measurable benchmarks for success." About Haggin Marketing Haggin Marketing Inc. provides direct and catalog marketing, and retail advertising services to its nationwide base. Haggin is committed to providing clients with the strategies and tools needed to market effectively in a multi-channel environment, and with a customer-centric perspective. Haggin's current clients include Hallmark Gold Crown, Hallmark Cards Hallmark Cards, a privately owned American company based in Kansas City, Missouri, is the largest manufacturer of greeting cards in the United States. Approximately 50% of greeting cards sent in the United States every year are manufactured by Hallmark. , Inc., Good Guys Electronics, Sunglass Hut International Sunglass Hut International is North America's largest retailer of sunglasses. The company was founded in 1971 and acquired by Luxottica in 2001. History The Start of SGH Sunglass Hut was founded in 1971 by Sanford Ziff in Miami, Florida. , Watch Station and Watch World, and Eddie Bauer Eddie Bauer (NASDAQ: EBHI) is a clothing store chain. Headquartered in Bellevue, Washington, and a subsidiary of Eddie Bauer Holdings (formerly Spiegel, Inc.), the company was founded in Seattle in 1920 as "Eddie Bauer's Sport Shop" by its namesake, Eddie Bauer (1899 – . The agency is best known for its direct marketing roots, strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. ability and award-winning and effective creative solutions. For more information, visit www.hagginmarketing.com. |
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