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Dell Reduces Prices On Corporate Notebook and Desktop Systems.


ROUND ROCK, Texas--(BUSINESS WIRE)--Aug. 5, 1998--Dell Computer Corporation (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:DELL), the world's leading direct computer systems company, today announced price cuts on selected configurations of its Latitude(R) notebook and OptiPlex(R) desktop PCs. The price cuts range up to ten percent for Latitude and up to 17 percent on OptiPlex.

The Latitude notebook and OptiPlex desktop PCs are designed to provide manageability, reliability and performance for business and institutional customers in networked environments.

Dell reduced prices on selected Latitude notebook PCs by as much as 10 percent. For example: the Latitude CPi M233ST configured with a 12.1 TFT (Thin Film Transistor) The term typically refers to active matrix screens on laptop computers. Active matrix LCD provides a sharper screen display and broader viewing angle than does passive matrix. See LCD and thin film.

TFT - Thin Film transistor
 display, 233MHz (MegaHertZ) One million cycles per second. It is used to measure the transmission speed of electronic devices, including channels, buses and the computer's internal clock. A one-megahertz clock (1 MHz) means some number of bits (16, 32, 64, etc.  Intel Pentium(R) processor with MMX technology MMX technology - Matrix Math eXtensions , 32MB RAM, 11/20x variable speed CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
, 6.4GB hard drive was reduced ten percent from $3,198 to $2,898.

Other configurations are available with discounts of six percent, for example: the Latitude CPi M233XT is available with a 13.3 TFT display, 233MHz Intel Pentium processor with MMX (MultiMedia EXtensions) A set of 57 additional instructions built into the Pentium MMX chip for improved multimedia and modem performance by performing mathematical operations on multiple sets of data at the same time (see SIMD). (tm) technology, 32MB RAM, 11/20x variable speed CD-ROM, 3.2GB hard drive.

Dell also reduced prices on selected OptiPlex configurations by up to 17 percent including systems based on Intel's 400MHz Pentium II The successor to the Pentium Pro from Intel. Pentium II refers to the CPU chip or the PC that uses it. Code named "Klamath," the Pentium II was a Pentium Pro with MMX multimedia instructions.  processor. For example: an OptiPlex GX1 with a 400MHz Intel Pentium II processor, 256MB RAM, 6.4GB hard drive, 4MB integrated video RAM Also called "VRAM," it is the type of memory used in a display adapter. Video RAM is designed with dual ports so that it can simultaneously refresh the screen while text and images are drawn in memory. It is faster than the common DRAM or SDRAM chips used as main memory in the computer. , 1200LS 19" (17.9" v.i.s.) monitor, 14/32 CD-ROM, Windows(R) 95 and a three-year next-business-day on-site service,(a) was reduced 17 percent from $3,518 to $2,915.

Other configurations are available with ten percent discount, for example, OptiPlex G1, 350MHz Intel Pentium II processor / 128MB RAM / 6.4GB hard drive / 2MB integrated video RAM / Montego 64 PCI (1) (Payment Card Industry) See PCI DSS.

(2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus).
 sound card / 1000HS 17" (16" v.i.s.) color monitor / Logitech mouse / Windows keyboard and Windows 95.

"The price cuts are due to a combination of component cost reductions and efficiencies of Dell's build-to-customer-order structure. Our direct business model allows us to pass these kind of savings on to customers very quickly," said Joe Marengi, senior vice president, Dell Relationship Group.

Ranked No. 125 in the Fortune 500(R) companies, Dell Computer Corporation (company) Dell Computer Corporation - One of the biggest US manufacturers of IBM PC compatibles.

"From notebooks to networks", their slogan says.

http://us.dell.com.
 is the world's leading direct computer systems company, based on revenues of $13.6 billion for the past four quarters. Dell designs and customizes products and services to end-user requirements, and offers an extensive selection of peripherals and software through the DellWare(R) program. Information on Dell and its products can be obtained through its toll-free number 800/388-8542 or by accessing the Dell World Wide Web server at www.dell.com.

Dell, DellWare, Latitude and OptiPlex are registered trademarks of Dell Computer Corporation. Intel and Pentium are registered trademarks of Intel Corp. Microsoft and Windows are registered trademarks of Microsoft Corp. Dell disclaims any proprietary interest in the marks and names of others. (a) Onsite service may be provided by independent third-party provider. On-site service may not be available in remote locations

    CONTACT: Dell Computer Corporation, Round Rock
              MEDIA CONTACTS:
              Rob Crawley, 512/728-4100(media only)
              rob_crawley@dell.com
               or
              David Graves, 512/728-4100(media only)
              david_graves@dell.com
                    or
              INVESTOR CONTACTS:
              Don Collis, 512/728-8671
              don_collis@dell.com
               or
              Rob Williams, 512/728-7570
              robert_williams@dell.com


COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Article
Geographic Code:1USA
Date:Aug 5, 1998
Words:534
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