Dell Reduces Prices Again On OptiPlex Corporate Desktops; Direct Model's Low Inventory and Operational Efficiencies Help Drive Price Leadership.ROUND ROCK, Texas--(BUSINESS WIRE)--Dec. 7, 1998--Dell Computer Corporation (Nasdaq:DELL), the world's leading direct computer systems company, today announced price reductions up to 11 percent across its OptiPlex(R) desktop PC line. Today's price cuts come as a result of component cost reductions and direct model efficiencies gained through growth in Internet sales and online technical support delivery. These efficiencies helped Dell significantly reduce operating expenses Operating expenses The amount paid for asset maintenance or the cost of doing business, excluding depreciation. Earnings are distributed after operating expenses are deducted. across the OptiPlex line by 13 percent over the last year. Dell has consistently cut OptiPlex prices an average of once each month in 1998, maintaining a price leadership position among the major corporate and institutional desktop PC vendors. "While our competitors try to duplicate our direct model, we are taking it to the next level," said Joe Marengi, senior vice president and general manager of Dell's Relationship Group. "The customer is the ultimate beneficiary. Our direct business model allows us to give our customers what they want, when they want it, at a great price." OptiPlex desktop PCs incorporate industry-standard technologies in a stable platform for business and institutional customers who require manageability, reliability and performance in their networked environments. In industry analyst ZD Market Intelligence's recent Projected Market Monitor report, Dell ranked as the leading PC provider to U.S. businesses with more than 500 employees during the third quarter of this year with a market share of 29.8 percent. Sample OptiPlex configurations and prices: -- OptiPlex GX1p - Intel(R) Pentium(R) II processor 400MHz (MegaHertZ) One million cycles per second. It is used to measure the transmission speed of electronic devices, including channels, buses and the computer's internal clock. A one-megahertz clock (1 MHz) means some number of bits (16, 32, 64, etc. , 128MB ECC (1) (Error-Correcting Code) A type of memory that corrects errors on the fly. See ECC memory. (2) (Elliptic Curve Cryptography) A public key cryptography method that provides fast decryption and digital signature processing. 100MHz SDRAM (Synchronous DRAM) A type of dynamic RAM (DRAM) memory chip that has been widely used since the late 1990s. SDRAM chips eliminated wait states by dividing the chip into two cell blocks and interleaving data between them. , 10GB EIDE (Enhanced IDE) An extension to the IDE interface that supports the ATA-2 and ATAPI standards. ATA-2 (Fast ATA) provides faster transfer rates (see IDE for details) and allows for multiple channels, each connecting two devices. HD, 17X minimum/40X maximum CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). , 8MB integrated video SGRAM (Synchronous Graphics RAM) A type of dynamic RAM chip that is similar to the SDRAM technology, but includes enhanced graphics features for use with display adapters. , integrated 3Com(R) 10/100 NIC (1) (Network Interface Card) See network adapter. See also InterNIC. (2) (New Internet Computer) An earlier Linux-based computer from The New Internet Computer Company (NICC), Palo Alto, CA. , factory-installed Microsoft(R) Windows NT(R) 4.0, Dell 1000LS 17-inch (15.9-inch v.i.s) monitor, medium profile desktop chassis - reduced 9 percent, from $2,199 to $1,999. -- OptiPlex GX1 - Intel Pentium II processor 350MHz, 64MB 100MHz SDRAM, 6.4GB EIDE HD, 14X minimum/32X maximum CD-ROM, 4MB integrated video SGRAM, integrated 3Com 10/100 NIC, factory-installed Microsoft Windows(R) 95, low profile desktop chassis - reduced 7 percent, from $1,399 to $1,299. With a Dell 1000LS 17-inch (15.9-inch v.i.s.) monitor, price is $1,573. -- OptiPlex G1 - Intel Celeron(tm) processor 333MHz, 32MB SDRAM, 4.3GB EIDE HD, factory-installed Microsoft Windows 95, low profile chassis - reduced 11 percent, from $959 to $849. With a Dell 800F 15-inch (13.8-inch v.i.s.) monitor, price is $1048. OptiPlex systems come with a standard three-year limited warranty Limited warranty A warranty with certain conditions and limitations on the parts covered, type of damage covered, and/or time period for which the agreement is good. (a) with next-business-day on-site service(b). Current OptiPlex PCs carry the NSTL (National Software Testing Lab, Blue Bell, PA, www.nstl.com) An independent organization established in 1983 that evaluates computer hardware and software in the PC, mobile and gaming markets. It adheres to controlled testing methods to ensure objective results. Hardware Tested Year 2000 Compliant a. 1. (Computers) having dates fully and properly represented, and not susceptible to failure due to the year 2000 bug. logo, are Windows 2000-ready and integrate many of the latest industry-standard technologies as part of its OpenManage(tm) systems management strategy to help customers manage their network operating expenses. More information on OptiPlex products and pricing can be found at www.dell.com/products/optiplex/index.htm. Ranked No. 125 among the Fortune 500 companies and No. 363 in the Fortune Global 500, Dell Computer Corporation (company) Dell Computer Corporation - One of the biggest US manufacturers of IBM PC compatibles. "From notebooks to networks", their slogan says. http://us.dell.com. is the world's leading direct computer systems company, based on revenues of $16.8 billion for the past four quarters. Dell designs, manufactures and customizes products and services to customer requirements and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained through its toll-free number 800/388-8542 or by accessing the Dell World Wide Web site at www.dell.com. Dell and OptiPlex are registered trademarks and OpenManage is a trademark of Dell Computer Corporation. Intel, Pentium are registered trademarks and Celeron is a trademark of Intel Corporation. Microsoft, Windows and Windows NT are registered trademarks of Microsoft Corporation. 3Com is a registered trademark of 3Com Corporation. Fortune 500 is a registered trademark of Time Inc. Dell disclaims any proprietary interest in the marks and names of others. (a) For a complete copy of our Limited Warranties and Guarantees, please write to Dell USA L.P., RR1, Box 12, Round Rock, TX 78682. (b) Onsite service is provided through third-party providers and may not be available in some remote areas. |
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