Dell Products and Services Give Rooms to Go Room to Grow; America's Largest Furniture Store Standardizes on Dell Technology.ROUND ROCK, Texas -- Rooms To Go Rooms To Go Incorporated is a chain of furniture stores based in the South East and Puerto Rico. It is the top-selling furniture store in the US with more than 150 showrooms. In September 2005 Cindy Crawford launched the "Cindy Crawford Home" furniture line exclusively with Rooms to Go. , the nation's largest furniture store(1), has invested $1.4 million to standardize on Dell (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :DELL) retail hardware and services to help manage growth at its more than 100 stores. Now celebrating its 15th anniversary, the Tampa, Fla.-based company continues to see burgeoning sales, with more than 4,000 rooms of furniture delivered daily. To keep sales rolling in, Rooms To Go installed more than 1,200 Dell OptiPlex Dell, Inc. targets its OptiPlex™ line of desktop computers for sale into the corporate, government and education markets. These systems typically contain Intel CPUs, beginning with the Pentium and currently with the Core 2 although Dell sells some models with AMD CPUs as well. (TM) SX280 desktop computers with all-in-one 17-inch LCD flat touchscreen monitors used as point-of-sale (POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale ) registers. Rooms To Go also purchased 700 Dell 1700n laser printers, which deliver fast, networked printing in a compact design and allow sales associates to quickly print product information to share with customers. The addition of a second paper tray for each printer allows Rooms To Go to use a custom sales form for sales receipts and a large capacity tray for product information. The POS systems include signature capture, card readers, sales terminals and 17-inch flat panel monitors and a shared laser printer. The sleek, compact systems fit well in the company's room-by-room showcase environment and are positioned throughout the store to ease the buying process. "We needed computers with the ability to run our in-house software and a sleek appearance to match the furniture in our showrooms. Dell systems are reliable, which means our customers won't experience unnecessary wait time when making a purchase, enhancing the overall Rooms To Go experience," said Rick Brown, Rooms To Go project manager. Dell provided Rooms To Go with deployment services including custom factory integration (CFI CFI abbr. cost, freight, and insurance ), having the Rooms To Go corporate image integrated in its systems as they were built. Dell also provided asset-tagging and project management services to help reduce error and ensure that each system was ready to plug-in and power-up upon arrival. "It is important to retailers that their information technology makes the most efficient use of space, incurs low operating costs operating costs npl → gastos mpl operacionales , provides reliable operations, and their investment in the technology is safe," said Vincent Vargas, senior manager, Dell Retail. "The Rooms To Go approach is a great example of how retailers can invest in technology to enhance business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets and improve the customer experience." About Rooms To Go Founded in 1991, Florida-based Rooms To Go -- with over 100 stores in Alabama, Florida, Georgia, Mississippi, North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures Area, 52,586 sq mi (136,198 sq km). Pop. , South Carolina South Carolina, state of the SE United States. It is bordered by North Carolina (N), the Atlantic Ocean (SE), and Georgia (SW). Facts and Figures Area, 31,055 sq mi (80,432 sq km). Pop. (2000) 4,012,012, a 15. , Tennessee, and Texas -- is recognized as the top-selling furniture store in the U.S. Rooms To Go also operates Rooms to Go Kids, specializing in children's furniture, and Rooms To Go Beds, a specialty store Noun 1. specialty store - a store that sells only one kind of merchandise shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod" concept that combines the convenience of a local mattress store with the positive Rooms To Go experience their customers have come to expect. About Dell Retail Dell Retail matches industry-leading Dell desktops, servers, storage, networking products and services with relevant peripherals. Dell has developed alliances with independent software vendors to provide software applications in conjunction with Dell infrastructure technologies to automate customer sales transactions, inventory management, payments, accounting, customer data and corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. . This streamlined approach, which encompasses the point-of-sale register, the back office and the data center, enables retailers to effectively manage overall operations. About Dell Dell Inc. (NASDAQ:DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell sells more systems globally than any computer company, placing it No. 25 on the Fortune 500. Company revenue for the last four quarters was $56 billion. For more information, visit www.dell.com. To get Dell news direct, visit www.dell.com/RSS. Dell is a trademark of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others. (1) According to Furniture Today Top 100 Furniture Stores report, May 23, 2005. |
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