Dell Names Genesis Microchip Its Primary Provider for Flat Panel Display, LCD TV Controllers; Consolidated Supply Base Brings More Value, Quality to Dell Customers.Business Editors/High-Tech Writers ROUND ROCK, Texas--(BUSINESS WIRE)--Jan. 22, 2004 Genesis Microchip Genesis Microchip Inc. is a leading edge world wide supplier of integrated circuits (ICs) for video processors in flat panel LCD TVs and Monitors. Founded in 1987 by Paul Russo [9] in Markham, Ontario, Canada and it became a public company in 1998 [10] and now Inc. (Nasdaq:GNSS (Global Navigation Satellite System) The European term for a global satellite-based radio navigation system. See Galileo. ) has been named Dell's primary provider for flat panel image display controllers, consolidating the product supply base to help increase value and quality for Dell (Nasdaq:DELL) customers. The announcement extends Dell's relationship with Genesis to include controllers -- the technology that manages image and video quality -- in flat panel displays A thin display screen for computer and TV usage. The first flat panels appeared on laptop computers in the mid-1980s, and the LCD technology became the standard. Stand-alone LCD screens became available for desktop computers in the mid-1990s and exceeded sales of CRTs for the first time and LCD TVs A flat panel TV that uses LCD technology or a rear-projection TV that is based on LCD microdisplay panels. See flat panel TV, rear-projection TV and LCD. . Genesis, a leading global supplier of display image processors, previously supplied controllers for part of Dell's product line. "Working with one primary supplier will help us deliver even higher quality displays and televisions at a better value to our customers," said Gerry Smith, vice president, Dell Peripheral Development and Procurement The fancy word for "purchasing." The procurement department within an organization manages all the major purchases. . Anders Frisk Anders Frisk (born 18 February 1963 in Gothenburg, Sweden) is an insurance agent by trade and a former football referee. Frisk was forced to early retirement from refereeing amid pressure due to death threats made against him and his family. , executive vice president of Genesis Microchip Inc., said, "Dell's continued selection of Genesis demonstrates its confidence in our ability to deliver image and video processing Video processing techniques are used in video codecs, video players and other devices. For example—commonly only design and video processing is different in TV sets of different manufactures. solutions that meet customers' expectations for high quality displays." As part of the agreement, Genesis chipsets were included in the recently introduced Dell UltraSharp(tm) 1703FP, Dell UltraSharp 1901FP, Dell UltraSharp 2001FP, Dell E152FP and Dell E172FP flat panel displays, as well as the Dell W1700 17" LCD TV, Dell W2300 23" LCD TV and Dell W3000 30" LCD TV. Additional terms of the agreement were not disclosed. About Dell Dell Inc. (Nasdaq:DELL) is a premier provider of products and services required for customers worldwide to build their information-technology and Internet infrastructures. Company revenue for the past four quarters totaled $39.7 billion. Dell, through its direct business model, designs, manufactures and customizes products and services to customer requirements, and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained at www.dell.com. Dell is a trademark of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others. |
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