Dell Launches Sales and Support in Spanish for U.S. Consumers.

* Native language support makes computer shopping, buying and ownership easier and more enjoyable

* Services offered include: Full-service sales support including affordable and convenient financing, customer service and technical support.

* Customers nationwide can call 1-866-751-6079 to reach Spanish-speaking Dell representatives

ROUND ROCK, Texas -- The estimated 32 million U.S. consumers who speak Spanish as their primary language now have easy and affordable access to personalized computing through dedicated Spanish-language sales and support from Dell. Customers nationwide can call 1-866-751-6079 to reach Spanish-speaking Dell representatives for help with a purchase, to get answers to technical or service questions, and to arrange financing. Information on Spanish-language support options is also available at www.dell.com/espanol.

"It's now easier than ever to get your Dell notebook or desktop computer exactly the way you want it as we extend preferred-language support services to Spanish-speaking customers," said Michael Tatelman, Dell's vice president of consumer sales and marketing. "Sales and support services in Spanish is one more way in which Dell demonstrates that we're listening to the communities that buy our products, and building services that create customer delight throughout the purchase and ownership experience."

Dell Credito Plus, a financing program developed exclusively for Dell's Spanish speaking customers, features three- or six-month deferred interest, no annual fee and credit lines of up to $5,000.1 All documentation is available in Spanish, so Spanish-speaking customers can better understand financing options and the terms and conditions of their application and contract. The program will be offered in partnership with Alliance Data.

A Spanish-language newspaper, radio and outdoor advertising campaign publicizing the new sales and support initiatives is under way in Houston, Chicago and Atlanta, with a national rollout planned for early next year.

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit www.dell.com, or to communicate directly with Dell via a variety of online channels, go to www.dell.com/conversations. To get Dell news direct, visit www.dell.com/RSS.

1 DELL CREDITO PLUS (DCP): Issued by World Financial Capital Bank (WFCB) to qualified U.S. residents. WFCB determines creditworthiness, APR, credit limit, and eligibility for promotional offers. Minimum monthly payments of $15 or 4% of account balance, whichever is greater. Subject to credit approval. Qualifying for DCP does not guarantee offer of promotional financing features. Eligibility varies by promotion. Taxes, fees, shipping, handling, and any other applicable charges are extra and vary.