Dell Launches Award-Winning Pentium III; Dimension Desktop PCs in China; Global Expansion Continues with Chinese Consumer Effort.

ROUND ROCK, Texas--(BUSINESS WIRE)--March 31, 1999--Dell Computer Corporation (Nasdaq:DELL), the world's leading direct computer systems company, today introduced its award-winning Dimension(R) desktop PC line into China.

The introduction of Dell's flagship consumer line into one of the fastest-growing consumer PC markets in the world underscores the company's move into global markets.

"China is by far the single largest market of potential PC users on the planet," said Carl Everett, senior vice president of Dell's Personal Systems Group. "The Dimension product is the lead product in our consumer strategy for this exciting marketplace."

According to International Data Corporation Q498 data, the Chinese consumer desktop market grew 75 percent year-over-year and is forecasted to grow 52 percent this year.

Dell began selling PCs directly to customers in China last August. In the seven months since entering the Chinese market, customers in 15 major cities and almost 80 municipal areas now purchase directly through Dell sales representatives and the www.dell.com/ap Web site. In addition to the Dimension XPS T product, Dell sells OptiPlex, PowerEdge, and Latitude products in China. In November 1998, Dell opened a 135,000 square-foot manufacturing facility in Xiamen to serve the Chinese market. According to the IDC Q498 report, Dell sales in China surged 205 percent in Q498 over Q497.

Dell Dimension XPS T Series

Chinese customers can order directly the Dimension XPS T series, Dell's most powerful line of desktop PCs for home and small business customers. The Dimension XPS T series, featuring Intel's Pentium(R) III processor with new software instructions and 3-D video adapter by STB Systems Inc., offers streaming video capabilities and rich graphics for such special effects as shadowing and reflections. These effects are used in games, multimedia applications, Web creation and digital imaging. Dell is also offering two Pentium III-enabled applications, Descent FreeSpace by Interplay and Expendable by Rage, as part of the Dell Home Office Essentials package.

Dell's Asia Pacific operations currently include Australia, Brunei, China, Hong Kong, India, Indonesia, Korea, Macau, Malaysia, New Zealand, the Philippines, Singapore, Taiwan, Thailand and the rest of Asia Pacific. Dell opened its 238,000 square-foot Asia Pacific manufacturing facility in Penang, Malaysia, in January 1996 and received ISO 9002 certification in July 1996.

Ranked No. 125 among the Fortune 500(R) companies and No. 363 in the Fortune Global 500, Dell Computer Corporation is the world's leading direct computer systems company, based on revenues of $18.2 billion for the past four quarters ending Jan. 29, 1999. Dell designs, manufactures and customizes products and services to customer requirements, and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained through its toll-free number 800/388-8542 or by accessing the Dell World Wide Web site at www.dell.com.

Dell is a registered trademark and Dimension is a trademark of Dell Computer Corporation.

Intel Pentium is a registered trademark of Intel Corporation.

Dell disclaims any proprietary interest in the marks and names of others.