Dell Establishes Online Communication Policy to Ensure Accuracy, Transparency.Conforms to Word-of-Mouth Marketing Association Code of Ethics Code of Ethics can refer to:
ROUND ROCK, Texas -- Dell (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :DELL) today announced an industry-leading standard for ethical, accurate and transparent communication through weblogs, chat rooms, discussion forums and other online channels used to communicate with customers and other stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. . "Customer protection and respect are paramount to Dell employees and other company representatives," said John Hamlin, Dell's senior vice president for global online business and global brand marketing. "Our commitment to direct relationships is increasingly being enabled by the growth in customer preference for online communication." "These guidelines guidelines, n.pl a set of standards, criteria, or specifications to be used or followed in the performance of certain tasks. explicitly extend Dell's Code of Conduct to online communication channels and prescribe a higher standard for Dell employees, suppliers and other company representatives," Hamlin said. Dell's online communications www.dell.com/blogpolicy comprises the recognized industry standard for online marketing and communications established by the Word of Mouth Marketing Association (WOMMA WOMMA Word of Mouth Marketing Association (also seen as WMMA) ). The policy prescribes: * Transparency of origin -- Dell requires that employees and other company representatives disclose their employment or association with Dell in all communications and provide contact information on request. * Accuracy -- Dell employees and other company representatives may not knowingly communicate information that is untrue or deceptive de·cep·tive adj. Deceptive or tending to deceive. de·cep  tive·ness n. . Anecdotes and opinions must be identified as such. * Ethical Conduct -- Dell employees and other company representatives may not conduct activities that are illegal or contrary to Dell's Corporate Code of Conduct, Privacy Policy or related policies. * Protection of Information -- Communications must maintain the confidentiality of Dell company confidential information Noun 1. confidential information - an indication of potential opportunity; "he got a tip on the stock market"; "a good lead for a job" steer, tip, wind, hint, lead . This includes company data, customer data, partner and supplier data, personal employee data, and other information not generally available to the public. * Enforcement and Discipline - Dell is committed to taking corrective action A corrective action is a change implemented to address a weakness identified in a management system. Normally corrective actions are instigated in response to a customer complaint, abnormal levels if internal nonconformity, nonconformities identified during an internal audit or if Dell employees fail to comply with the policy. "Smart companies like Dell know that ethics isn't optional -- it's the first priority in the consumer-generated environment," said Andy Sernovitz, WOMMA chief executive officer. "When companies make a formal ethics Formal ethics is a formal logical system for describing and evaluating the form as opposed to the content of ethical principles. Formal ethics was introduced by Harry J. commitment, they ensure that blogs and other consumer-generated environments stay honest and authentic. By holding their agencies to the same standards, Dell is leading the charge to drive word of mouth ethics throughout the marketing community." About Dell Dell Inc. (NASDAQ:DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell sells more systems globally than any computer company, placing it No. 25 on the Fortune 500. Company revenue for the last four quarters was $57.4 billion. For more information, visit www.dell.com. To get Dell news direct, visit www.dell.com/RSS. About WOMMA WOMMA is the official trade association for the word of mouth marketing industry. Our 300 corporate members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , and ethical leadership. Learn more about us at www.womma.org. Dell is a trademark of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others. |
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