Dell Computers Offers Custom Estimates Through Ad Exclusively on PC World Online.SAN FRANCISCO--(BUSINESS WIRE)--Sept. 9, 1997--
Interstitial Ad An advertisement on a Web site that is more like a TV commercial, which takes center stage. Meaning "in between," interstitial ads display in a separate window while you download the next Web page. Contrast with a banner ad, which is a more passive form of advertising. Is Site's Latest Effort to Take Sponsorship
"Beyond the Banner"
Millions of computer buyers who turn to PC World Online <www.pcworld.com> for advice will get access to personalized estimates from Dell Computers in a new interstitial ad created exclusively for the site.
The ad, which launched last month, will let computer shoppers select a Dell computer model, modify it to their specifications, and order their own custom-built machine in one visit.
Designed by New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of agency Grey Interactive and their media arm, media.com, the ad is the first to offer users a customized shopping experience through an online advertisement, according to according to
1. As stated or indicated by; on the authority of: according to historians.
2. In keeping with: according to instructions.
3. Thomas Gewecke, publisher of PC World Online Services Group.
"We're always working with sponsors on ways to cut through the clutter of banner ads, and Dell's ad is a perfect example," Gewecke said. "Because so many computer buyers make PC World Online their first stop for research and comparisons, we were able to offer Dell a perfect environment to showcase its products in an eye-catching, appealing, and highly useful fashion."
The ad follows PC World Online's celebrated interstitial ad for Hewlett Packard's Photo Printer in which visitors played a "Pong (games) Pong - A computer game invented in 1972 by Atari's Nolan Bushnell. The game is a minimalist rendering of table tennis. Each of the two players are represented as a white slab, controllable by a knob, which deflects a bouncing ball. "-style game with "Jerry", a computerized opponent.
"We've distinguished PC World Online as an advertising environment by partnering with high-tech companies to develop unique advertising approaches that capture the attention of sophisticated PC-proficient managers online," Gewecke said. "Dell's personalized ad is another terrific example."
The Dell ad unit breaks new ground on two levels, according to Adam Turinas, vice president/management supervisor of Grey Interactive. "The 'real estate' is large enough to sell all the key feature benefits and the great price, something you can't do in a traditional banner," he said. "The most exciting feature is the configurator. Users can price out different configurations of a Dell Dimension Dell Dimension is a line of home desktop computers manufactured by Dell, Inc. As of June 2007, Dell no longer makes the Dimension line other than for business and in non American markets. The high-end Dimension 9200 (XPS 410 in the Amercian market) is still manufactured. XPS (1) See XML Paper Specification.
(2) A brand name for certain models of Inspiron laptops from Dell. by changing the processor speed, memory and hard drive size interactively on the ad banner. The natural next step is to click through into the bigger configurator at Dell.com."
About PC World Online Services Group
PC World Online Services Group publishes TipWorld, THE WEB Magazine Online, Dummies Daily, World Shopper, and PC World Online. PC World Online, ranked consistently among the Top 30 sites in the United States by Jupiter Research's AdSpend Report, reaches more than 1.25 million unique readers per month on the Web <www.pcworld.com>, America Online (Keyword PCWORLD), and CompuServe (go PCWORLD), and through channels on many popular "push" services, including Lanacom's Headliner, Incommon's Downtown, and others. PC World Online Services Group is a business unit of International Data Group (IDG IDG International Data Group
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CONTACT: PC World Communications, Inc., San Francisco
Scott Danish, 415/978-3226
in full Uniform Resource Locator
Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : <www.pcworld.com>
Michael Kaminer Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , New York
Michael Kaminer, 212/627-8098