Dell Announces World's Most Manageable, Energy Efficient Commercial Desktop Ever.

New OptiPlex 755 Extends Dell's Environmental Leadership with a Gold EPEAT Rating and Energy Star 4.0 Compliance

ROUND ROCK, Texas -- Dell today is adding the OptiPlex 755 with the most flexible approach to systems management, delivering on customer demands for business efficiency.

The OptiPlex 755 also adds to Dell's environmental leadership with Energy Star 4.0 compliance and an Electronic Products Environmental Assessment Tool (EPEAT) "Gold" rating.

"Our commitment to customers is to eliminate complexity throughout the lifecycle of their IT assets," said Darrel Ward, director, Dell Product Group. "We designed the OptiPlex 755 to be the most flexible and versatile business desktop available to date with innovations in systems management, eco-design and services."

Most Flexible Systems Management and Serviceable Products

With the most flexible approach to systems management in the industry, the OptiPlex 755 will help simplify IT by reducing the number of desk side service visits required for system service and maintenance. Dell is also integrating Intel vPro technology with advanced remote management features that help drive business efficiency. Customers now have the ability to manage systems that are powered down or have no operating system, reducing time spent on patch deployment by up to 94 percent and desk-side service visits by up to 56 percent.1

The OptiPlex 755 allows customers to choose the right solution for their environment with room to grow as a result of:

* The only major PC vendor to offer customers a flexible upgrade path from ASF to vPro within the same platform.

* Dell Client Manager (DCM) Standard, a management console that is available at no charge for the life of the deployment, unlike competitors that offer free "trial periods" for similar products.

* Support for industry-leading management solutions from companies such as Altiris, Microsoft and LanDesk that integrate hardware and software administration.

When desk-side visits are necessary, the number of steps required to remove and replace components on OptiPlex systems can be up to half that of similar Hewlett Packard desktops.

Dell Extends Environmental Leadership

The OptiPlex 755 delivers on Dell's commitment to be the "most green technology vendor" in the industry with products and services that reduce carbon emissions through energy efficiency. The company currently leads the industry with a comprehensive lineup of Energy Star 4.0 compliant commercial products and has the most business desktops with EPEAT "Gold" status. The OptiPlex 755, along with other Dell products, is also available with Energy Smart power settings that can lower energy costs by up to 78 percent.2

Dell is also taking a leadership position in helping commercial customers who purchase new systems to further reduce their emission footprint associated with electricity used to power IT equipment with its "Plant a Tree for Me" program. Donations to the program support The Conservation Fund and Carbonfund.org, two non-profit partners of Dell that plant trees in sustainably managed reforestation projects.

ImageDirect Helps Lower Effort and Cost of Maintaining Client Software Images

Dell's ImageDirect service, available in the United States, is an industry-first service with 12 patents-pending that can reduce the number of software images customers are required to manage in their client environments. It allows customers to create a single master image in up to nine languages with organization-wide applications that can be customized according to departmental needs. When a change is made to the master image, it is made to all. The service can decrease image maintenance cost and speeds time-to-deployment of new systems.

Pricing and Availability

Dell plans to extend advanced systems management capabilities to notebooks with the introduction of the Latitude D630c based on Intel Centrino Pro technology in October.

The OptiPlex 755 is available today and starts at $632. For more information, visit www.dell.com/vpro. For details on Dell's energy-saving strategy, visit www.dell.com/energy.

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit www.dell.com, or to communicate directly with Dell via a variety of online channels, go to www.dell.com/conversations. To get Dell news direct, visit www.dell.com/RSS.

Pricing, specifications, availability, and terms of offers may change without notice. Taxes, fees, shipping, handling and any applicable restocking charges are extra, and vary. U.S. new purchases only. Dell cannot be responsible for pricing or other errors, and reserves the right to cancel orders arising from such errors

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1 Source: Intel Corporation: "Case Studies with Intel[R] vPro[TM] Processor Technology - An Analysis of Early Testing of Intel vPro Processor Technology in Large IT Departments", C. La Grand & M. Salamasick, March 2007

2 Comparing the OptiPlex 755, Celeron processor, 17" flat panel and Dell Energy Smart settings enabled to the OptiPlex GX620, Pentium D processor, 17" CRT and no power management. Assuming an Annual Usage Profile of one hour maximum performance, seven hours office productivity, one hour idle and 15 hours sleep state for 264 days a year; 24 hours sleep state for 101 days. Refer to www.dell.com/energycalculator.