Dell Announces Nationwide Back-to-School Design Contest; Company to Give Away $10,000 Prize, Notebook Computers.

ROUND ROCK, Texas -- As thoughts turn from summer vacations and backyard barbecues to study hall and term papers, Dell (NASDAQ:DELL) today announced a nationwide $10,000 notebook "skin" design contest and a daily notebook giveaway.

The efforts are part of the company's Back-to-School campaign which kicks off today and runs through Aug. 31.

The contest gives consumers even more choice to personalize their new, built-to-order systems by having them design a skin, or cover, that can be adhered to the back of a notebook computer. The creator of the winning design will receive a $10,000 grand prize, an Inspiron(TM) notebook computer and their own personalized skin.

Contestants can submit design entries at www.dell.com/backtoschool. Dell's product designers will judge all entries and choose the top 10 finalists. The winner will be determined by voters from across the country who will choose their favorite design online.

"We're seeing more customers who want to personalize their products to fit their individuality," said Rocky Mountain, vice president, U.S. Consumer. "Customers can get the notebook computer of their choice when they shop at Dell, including adding a bit of flair for personalization."

Dell also announced it will give away 12 notebook computers a day until August 31 to random winners of an online game. Players can choose to try and win an XPS(TM) 1210, Inspiron E1705, E1505 or E1405 notebook computer, and a skin from the 75 college logos and other colorful designs available. Four hundred and thirty two winners will be chosen instantly during the instant win game; all other game players will receive exclusive offers on products(1).

About Dell

Dell Inc. (NASDAQ:DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell sells more systems globally than any computer company, placing it No. 25 on the Fortune 500. Company revenue for the past four quarters was $56.7 billion. For more information, visit http://www.dell.com. To get Dell news direct, visit http://www.dell.com/RSS.

(1) NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. OPEN ONLY TO LEGAL RESIDENTS OF THE 50 UNITED STATES (and D.C.) 13 YEARS AND OLDER. VOID WHERE PROHIBITED. Promotion begins 7/27/06 12:00 a.m. ET and ends: 8/31/06 at 11:59 p.m. ET. For Official Rules, prize descriptions and odds disclosure, visit: http://www.dell.com/backtoschool.

Dell, Inspiron and XPS are trademarks of Dell Inc.

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