Dell Allies With bbcn.com To Target Automotive Dealer Industry Buyers.

BBCN, an Internet-based marketplace for purchasing between automotive dealerships and their supply partners, announced a partnership with big PC maker Dell Computer Corp. that will feature Dell products and services at the bbcn.com website. According to EJ Simonsen, BBCN's director of strategic partnerships, "bbcn.com customers will benefit from Dell's well- deserved reputation for reliability, service and value. Furthermore, Dell has demonstrated its understanding of our needs as a fast-moving enabler of Internet B2B e-commerce and they continue to repeatedly deliver creative solutions in a cost effective and efficient manner." Under the alliance, Dell becomes part of BBCN's Technology Services group, a select set of partners enabling every auto dealer and supply partner to more easily and effectively use bbcn.com. By providing immediate access to a variety of products and services - such as Internet access, software, hardware and Web design - bbcn.com helps its customers save money and extend market reach.