Dell $499 Touch-Screen Monitor Helps Make Retailers More Efficient; New Point-of-Sale Peripheral Provides Exceptional Value and Simplicity.

ROUND ROCK, Texas -- Dell (NASDAQ:DELL) extended the value it offers retailers with today's launch of a cost-effective, easy-to-use Dell(TM) touch screen monitor priced at just $499.

Often referred to as the "Dell Effect," prices generally drop and value usually increases for customers when Dell enters a market. The low price point and high quality of the Dell E153FPT 15-inch flat panel touch screen monitor will appeal to a broad range of retail and business customers seeking a reliable, cost-effective touch screen to help reduce transaction times and simplify PC systems interface. This monitor can easily be implemented into Dell's standards-based POS solutions.

"Technology in the retail industry has come to the forefront as a competitive tool," said Jeff Roster, principal analyst at Gartner. "The rate of technology adoption is accelerating as retailers are transforming their operational systems, from supply chain and back-office applications to merchandising and in-store communications technologies."

By incorporating customer feedback and leveraging the company's position as the leading supplier worldwide of flat panel displays, Dell designed a stable touch screen that is easy to set up and service. The display features a cable-management clip and easy port access with 135 degrees of display head rotation, which also accommodates various user and counter heights.

"The Dell touch screen offers comparable quality at a low price point. By implementing these affordable touch screens into new Cargokids locations as we grow, we will save a significant amount of money that we can use for other technology purchases," said Ginny Carroll, director of information technology at Cargokids, a Pier 1 Imports company. "Dell's fast and reliable service and support is another compelling reason to choose this touch screen monitor over any other."

Dell retail systems provide an alternative to proprietary technology, which typically costs more to acquire, support and can even lock customers into a single vendor solution that limits future purchase flexibility.

"As retailers continue to adopt standards-based technology, they will reap the benefits of Dell's affordable, high-quality offerings," said Tim Mattox, vice president of retail, Dell Corporate Business Group. "Dell's touch screen underscores our commitment to retailers by providing the products they need to run their businesses more efficiently at prices they can afford."

Dell Offers Retail Business Customers Robust Point-of-Sale Solutions

Dell's leadership in entering mature, technology-driven markets and promoting open standards enables retailers to implement customized POS solutions comprised of industry-leading, standards-based Dell desktops, servers, storage, networking and printing systems designed to lower total cost of ownership (TCO). Dell has also developed alliances with independent software vendors to provide software that, when powered by Dell's infrastructure technologies, automates store operations including customer sales transactions, inventory management, payments, accounting, customer data and corporate communications. This streamlined approach -- from the point-of-sale register, to the back office, to the data center -- helps enable retailers to more effectively manage store operations.

Since formally entering the retail market in January 2003, Dell has expanded its offerings from a POS system to retail-specific service and support, and now a Dell flat panel 15-inch touch screen monitor. For more information on Dell's retail business, visit www.dell.com/retail.

Cargokids

Cargokids is an established home retailer specializing in value-oriented, fashionable children's furniture and accessories. Founded in 1981, Cargokids became a wholly-owned subsidiary of Pier 1 Imports (NYSE:PIR) in 2001. By the end of the fiscal year, Cargokids will have 50 stores located in seven states in the Southeast; the Cargokids brand plans to expand to 300 stores by the end of this decade. Visit www.cargokids.com for more information.

About Dell

Dell Inc. (NASDAQ:DELL) is a premier provider of products and services required for customers worldwide to build their information-technology and Internet infrastructures. Company revenue for the past four quarters totaled $47.3 billion. Dell, through its direct business model, designs, manufactures and customizes products and services to customer requirements, and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained at www.dell.com.

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