Printer Friendly
The Free Library
19,607,059 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Delifrance makes a meal of MAP. (Products & Packs).


Delifrance has turned modified atmosphere Modified atmosphere is a common technical definition that describes the practice of modifying the composition of the internal atmosphere of a package (commonly food packages, but this technique is also used for drugs) in order to improve the shelf life.  packaged bread on its head following its own consumer research. The French Bakery and patisserie pa·tis·se·rie  
n.
A bakery specializing in French pastry.



[French pâtisserie, from Old French pastiserie, from pasticier, to make pastry, from *pastitz,
 manufacturer has expanded and rebranded its MAP bread offering after multiples and convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence.  confirmed it as a flat category that peaks only at Christmas.

"Talking to Noun 1. talking to - a lengthy rebuke; "a good lecture was my father's idea of discipline"; "the teacher gave him a talking to"
lecture, speech

rebuke, reprehension, reprimand, reproof, reproval - an act or expression of criticism and censure; "he had to
 buyers only raised more questions for us. White MAP bread has never been a category known for its innovation, dynamic values and sales. Historically it's been white bread dominated, had no brand presence and was often hidden away in store," explaines Delifrance Marketing Controller Richard Groom.

Delifrance conducted hall tests in different regions throughout the country in multiple and retail outlets over summer and found that consumers have bought into the concept of baking fresh bread at home for special occasions.

Following the research, Delifrance has rebranded its MAP bread from Pariguette to Delifrance to build on the values of its worldwide high street brand. It has also introduced new flavoured adj. 1. same as flavored; - of foods.  breads including farmhouse and multi-cereal varieties.

For further information please visit www.delifrance.com
COPYRIGHT 2002 Food Trade Press Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002 Gale, Cengage Learning. All rights reserved.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Delifrance UK Ltd. expands, rebrands its MAP bread
Publication:Food Trade Review
Article Type:Brief Article
Geographic Code:4EUUK
Date:Nov 1, 2002
Words:172
Previous Article:Pure Spreads bounce into the supermarkets! (Products & Packs).
Next Article:Rocombe's ice cream art scoops top food award. (Products & Packs).
Topics:



Related Articles
Product innovation front and center at fast food showcase in Brighton.
'Francly' speaking, rising frozen dough business in France bakes up nice profits.
DeliQuick Off the Mark.
BFFF 2000 Annual Awards.
Delifrance Install new Freezer.
Honeytop launches long-life Peshwari Naan. (Products & Packs).
Delifrance business revives historic Scottish alliances. (Company Evolution).
Delifrance shares best practice with customer training. (Informalia).
Honeytop Naan strategy a success.

Terms of use | Copyright © 2012 Farlex, Inc. | Feedback | For webmasters | Submit articles