Delicious Living Gets On The Bus.

Healthy Lifestyle Magazine Partners with Conscious Alliance for Veggie Bus Tour

BOULDER, Colo. -- Delicious Living([R]) magazine, a New Hope Natural Media publication, has signed on as a title sponsor of the Conscious Goods Alliance 2007 Veggie Bus Tour, designed to allow consumers to experience and learn about natural products and sustainability. Detailed information on Veggie Bus activities and locations is available on www.consciousgoodsalliance.com.

Beginning at Natural Products Expo West in Anaheim, Calif., the Veggie Bus will travel the United States, stopping at more than 200 retailers, as well as universities, schools, farmers' markets and community festivals. It will visit more than 50 cities, including New York, Los Angeles, Chicago, Miami, Boston, San Francisco, Dallas and Phoenix.

"The Veggie Bus is an extension of our mission to educate consumers about healthy, conscious lifestyle choices," said Mauricio Lluch, group publisher of Delicious Living. "This is a great venture for our publication as our message will reach well beyond the 1 million readers we already serve."

Media Alert: Come see the bus Friday, March 9 - Sunday, March 11 at Natural Products Expo West, where it will be on display outside of the Anaheim Marriott Hotel. Or visit www.consciousgoodsalliance.com to find out when the Veggie Bus will come to your town.

The Veggie Bus, a reconditioned 1984 Van Hool Tour Coach, is a mobile home, traveling office and recycled showroom for a range of natural products, converted to run on recycled vegetable oil. Its redesigned interior uses green and recycled materials such as bamboo siding, palm wood flooring and hemp cushions. A large skylight provides solar energy.

Other sponsors include New Chapter Organics, Dr. Bronner's Magic Soaps, Kopali Organics and Pet Promise. "The Conscious Goods Alliance is a marriage of economy and ecology," said Tom Newmark, President and co-CEO of New Chapter. "The brands on the bus were all created to bring delight and health to the consumer at the same time respecting the needs of society and the environment. When the bus comes to stores, events and festivals near you, you will be able to visit with people offering a healthy choice to conscious consumers."

The purpose of the tour is to promote conscious lifestyles, products and brands. For more information on the Veggie Bus or how Delicious Living can deliver your brand message to more than a million readers, stop by Booth 1456 at Natural Products Expo West, or visit www.deliciouslivingmag.com.

New Hope Natural Media (www.newhope.com), a division of the new Penton Media, Inc., is the leading media resource and information provider for the natural, organic and healthy products industry with print, in-person/event, and e-business products and services.

The new Penton Media, Inc., headquartered in New York, is one of the nation's largest business-to-business media and information companies, serving more than six million business professionals every month. Its market-leading brands are focused on 30 industries. The company was formed through the combination of Prism Business Media and Penton Media. The new company will adopt the Penton Media brand and expects to complete the transition to this new unified branding by March 15. Its growing portfolio includes 113 trade magazines, 145 Web sites, 96 industry trade shows and conferences and more than 500 information data products. The privately held company is owned by U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, its co-investors, and by MidOcean Partners. For additional information on the company and its businesses, visit www.prismb2b.com and www.penton.com.