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Delicious Brands, Inc. Appoints Strategic Growth International as Financial Public Relations Advisor.


DES PLAINES Des Plaines, city, United States
Des Plaines (dĕs plānz), city (1990 pop. 53,223), Cook co., NE Ill., a suburb of Chicago on the Des Plaines River; inc. 1925. Among its manufactures are chemicals and electronic equipment.
, Ill.--(BUSINESS WIRE)--June 23, 1999--

Delicious Brands, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: DBSI DBSI Deutsche Bank Securities, Incorporated ) ("Delicious Brands" or "the Company") is pleased to announce that it has engaged Strategic Growth International, Inc. ("SGI (SGI, Sunnyvale, CA, www.sgi.com) A manufacturer of workstations and servers, founded in 1982 by Jim Clark. The company was founded as Silicon Graphics, Inc., but changed to its acronym in 1999. "), headquartered in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 to serve as its financial public relations Financial public relations

Public relations division of a company charged with cultivating positive investor relations and proper disclosure information.
 advisor. SGI will assist Delicious Brands in broadening its financial market presence and establishing new relationships within the investment community and financial media.

Delicious Brands is one of the five largest and rapidly growing branded cookie companies in the packaged food industry, and markets such established brand name products as Salerno, Delicious and Mama's. Another of the Company's leading brand name products, "Frookies", is an all-natural, organic product, a category of rapidly increasing interest among American consumers. During 1998 sales of foods labeled "natural" or "organic" reached approximately $15 billion, and have been increasing at a rate of more than 20% per year, since 1992.

SGI was founded in 1989 by Richard Cooper Richard Cooper may refer to:
  • Richard Cooper, Jr (c. 1740–c. 1814), British artist
  • Sir Richard Cooper, 2nd Baronet (1874–1946), British Conservative politician
  • Richard Cooper (football player), former American NFL player
 and Stanley Altschuler, two long-time and highly respected Wall Street veterans, who assembled a highly experienced team of investment/financial professionals and during the last ten years achieved an unparalleled level of success.

Michael Kirby, Chief Executive Officer of Delicious Brands commented, "We are extremely excited to be working with Strategic Growth International as our financial public relations advisors. SGI has an established international reputation for excellence in providing exposure to emerging companies such as ours within the global financial markets. Under their guidance we will aggressively pursue analyst coverage, increased retail and institutional sponsorship, and proactively communicate with the financial community. We are fully committed to increasing shareholder value and recognize the significant contributions that SGI will make in helping us to achieve this objective."

This statement may contain certain forward-looking statements, which may involve known and unknown risks, uncertainties, and other factors not under the Company's control which may cause actual results, performance and achievements of the Company to be materially different from the results, performance, or expectations of the Company. These factors include, but are not limited to those detailed in the Company's periodic filings with the Securities and Exchange Commission.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 23, 1999
Words:349
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