Delhaize America's Food Lion, Hannaford Bros. and Sweetbay Launch adplex's Totally Interactive Online Circular Program.Grocers implement adplex VirtualStore[TM], an unrivaled media-rich, consumer friendly website program
HOUSTON -- adplex, a consumer marketing services firm with in-depth grocery retail and expertise, today announced that Delhaize America's Food Lion Food Lion LLC is an American grocery store company headquartered in Salisbury, North Carolina that operates approximately 1,300 supermarkets in 11 Southeast and Mid-Atlantic states under the Food Lion, Harveys, Bloom, Bottom Dollar, and Reid's nameplates. , Hannaford Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) . and Sweetbay Supermarket Sweetbay Supermarket is a chain of American supermarkets located entirely in Florida. As of June 2007, there were 101 Sweetbay stores. The company is headquartered in Tampa, Florida and is a part of the Belgium-based Delhaize Group. have implemented adplex's interactive online circular program, adplex VirtualStore[TM]. Delhaize America is one of the largest supermarket operators in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. with more than 1,500 stores in 16 states in the eastern United States.
adplex VirtualStore is a retailer-branded website that is a major evolutionary step beyond the traditional printed weekly advertising circular that helps grocers increase sales and customer loyalty. The media-rich, interactive an online destination creates a community of consumers who "opt-in" to receive in-depth information and premium services that enhances the shopping experience. Key program elements include searchable weekly specials, streaming how-to videos, an online shopping list manager and a searchable recipe program.
"VirtualStore gives customers an instant-value, instant-gratification loyalty program. That's because retailers can provide individualized in·di·vid·u·al·ize
tr.v. in·di·vid·u·al·ized, in·di·vid·u·al·iz·ing, in·di·vid·u·al·iz·es
1. To give individuality to.
2. To consider or treat individually; particularize.
3. offers tailored specifically to each customer's unique interests, desires and needs," said Galen Walters, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of adplex. "Historically, one-to-one marketing has been expensive, time-consuming and cumbersome. VirtualStore is a revolutionary breakthrough because for the first time, the most effective form of advertising is also the most economical, easy to implement and efficient."
adplex VirtualStore is a part of the company's Promote[TM] product line. Promote is a data-driven management and production engine for retail advertisers that streamlines the overall advertising production process. As a pioneer and frontrunner in marketing/advertising technology, adplex was a leading company to develop online circulars through its Promote line.
What the Grocers Say
"Our new adplex-powered VirtualStore gives us a direct way to communicate one-on-one with our customers, unlike anything we've ever been able to do through traditional marketing methods," said David Palmer David Palmer may refer to:
"We have a large amount of consumers who are located in remote regions - areas that are not cost-effective to reach through traditional circular mailers," said Bruce Daman, director of brand communication, Hannaford Bros. "Our new online circular, powered by the adplex VirtualStore[TM], allows us to easily access these customers. We've created more than a website, it's an online community and destination."
About Food Lion LLC (Logical Link Control) See "LANs" under data link protocol.
LLC - Logical Link Control
Food Lion LLC is a subsidiary of Brussels-based Delhaize Group Delhaize Group (Euronext: DELB, NYSE: DEG) is a food retailer headquartered in Belgium which operates in 10 countries and on three continents. Delhaize Group was founded in Belgium in 1867. (NYSE NYSE
See: New York Stock Exchange :DEG). Food Lion LLC operates more than 1,200 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Bottom Dollar Food, Harveys and Reid's. These stores meet local customer needs and preferences for the freshest and best quality products. Food Lion LLC employs approximately 73,000 associates in 11 Southeast and Mid-Atlantic states Mid-At·lan·tic States
See Middle Atlantic States.
Noun 1. Mid-Atlantic states - a region of the eastern United States comprising New York and New Jersey and Pennsylvania and Delaware and Maryland
Hannaford Bros. Co., based in Scarborough, Maine Scarborough is a town in Cumberland County on the southern coast of Maine. It is located about 7 miles (10 km) south of Portland. Since 1969, the town has had a Council-manager government. , operates 158 stores under the Hannaford Supermarket and Hannaford Supermarket and Pharmacy names. Hannaford stores feature Guiding Stars, America's first storewide store·wide
Involving, applying to, or occurring throughout a whole store: a storewide sale; storewide renovations. nutrition navigation system. Hannaford employs more than 26,000 associates. The company is owned by Delhaize Group of Brussels, Belgium.
About Sweetbay Supermarket
Headquartered in Tampa, Fla., Sweetbay and Kash n' Karry Supermarkets are members of Delhaize America, the U.S. division of Brussels-based Delhaize Group (NYSE:DEG). The company operates more than 100 stores in West Central Florida and employs 10,000 associates. For additional information, please visit www.sweetbaysupermarket.com or www.kashnkarry.com.
adplex is an innovative consumer marketing services company with leading-edge technology tools aimed maximizing customer acquisition, retention and sales growth. With a 25-year proven history and an experienced staff of 250 employees, the firm offers start-to-finish, in-house digital and traditional marketing solutions including strategy development, direct marketing, loyalty marketing, market research and analytics, creative, production, photography, printing and distribution. adplex has a strong foundation in multi-location retail marketing and a roster of established, brand-name clients. Headquartered in Houston, adplex has offices in Dallas, Phoenix and Greensboro, N.C.