Delahaye Medialink Strengthens Marketing and Sales Presence for World's Leading Public Relations Research-Based Consultancy.Business Editors NORWALK, Conn.--(BUSINESS WIRE)--July 18, 2002 Appointments Leverage Ongoing Success and Foster Growth Initiatives Delahaye Medialink, the communications research division of Medialink Worldwide Incorporated (Nasdaq: MDLK), announced the appointment of Mary Durkin as director of marketing, Jim Broline, business development consultant and Joe Mandese, as editorial consultant for The Gauge, Delahaye Medialink's web-published industry newsletter. Durkin brings over 20 years of marketing experience having worked most of her career at Deloitte & Touche, where for 14 years she managed marketing and communications projects throughout the firm's U.S. offices. Most recently, she worked as Director of Marketing for iframe Corporation, a professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. firm focused on developing enterprise information portals See corporate portal. . In her new position, Durkin will be responsible for marketing assessment, strategy development, and the execution of all marketing activities. "We selected Mary because she has a proven track record in marketing professional services firms. By applying this expertise, she will help build and strengthen our brand image," said Mark Weiner, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Delahaye Medialink. With more than 20 years of sales and management experience, Jim Broline, will serve the midwest region as a Business Development Consultant. Prior to joining Delahaye Medialink, Broline worked in the market research industry with leading companies such as Harris Interactive Harris Interactive (NASDAQ: HPOL) is an American market research company that specializes in public opinion research using both telephone and surveys on online panels. The company is the product of a 1996 merger between the Gordon S. Black Company and Louis Harris & Associates. and Greenfield Online. In his current role, he is responsible for continuing sales momentum, and building upon Delahaye Medialink's current portfolio of clients in the Energy, Chemical and Food Industries. "His experience in solving clients' business problems will enhance our value to existing and prospective clients," said Beth Roed, vice president of global sales. As editorial consultant, Joe Mandese will provide editorial management and insight in positioning The Gauge as a leading industry newsletter that focuses on the emerging field of PR research. Mandese is currently the executive director of media research for Primedia's Media Central unit, and editor of Media Buyer's Daily, a daily news publication that covers media buying and selling. He has covered advertising and media for more than 20 years for such leading publications as Advertising Age, Adweek, FORTUNE, and Variety. "The Gauge has set the standard in providing insight that enables communicators achieve measurable competitive advantage," stated Mary Durkin. "With Joe's editorial experience, Delahaye Medialink is positioned to elevate el·e·vate tr.v. ele·vat·ed, ele·vat·ing, ele·vates 1. To move (something) to a higher place or position from a lower one; lift. 2. To increase the amplitude, intensity, or volume of. 3. the role of public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most in general, and PR research in particular." About Delahaye Medialink: Since, 1964, the people behind Delahaye Medialink (http://www.delahayemedialink.com) have been combining research technique, technology and insight to help companies understand and improve their reputations, plan and evaluate their communications programs Software that manages the transmission of data between computers, typically via modem and the serial port. Such programs were very popular for connecting to BBSs before the Internet took off. , and sharpen sharp·en tr. & intr.v. sharp·ened, sharp·en·ing, sharp·ens To make or become sharp or sharper. sharp their competitive edge worldwide. Whether communicating internally or externally, via broadcast, online or print media, Delahaye Medialink provides research to accurately assess communications performance, and the advice to execute successful communications programs. Delahaye Medialink, with offices in London, Norwalk, Connecticut, Portsmouth, New Hampshire Portsmouth, New Hampshire is a city in Rockingham County, New Hampshire in the United States of America. It is the fourth-largest community in the county[1], with a population of 20,784 as of the 2000 census. , Washington, D.C., and Chicago, Illinois, is a division of Medialink Worldwide Incorporated. About Medialink: Medialink (http://www.medialink.com) is a global leader in providing comprehensive and compelling multimedia communication solutions and services for more than 3,000 corporations, and other organizations seeking to communicate news to their audiences through television, radio, print and the Internet. The company provides production and satellite distribution of video and audio news, multimedia webcasting services, press release newswire distribution, photography production and digital distribution, and strategic corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. consulting. Medialink also provides media monitoring and analysis and public relations research to help clients determine return on investment from their communications efforts. Based in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Medialink has 12 offices worldwide including an international hub in London. For additional investor and financial information, visit the recently launched Investor Relations Investor relations The process by which the corporation communicates with its investors. section of the Company's Web site: http://www.medialink.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion