Delahaye Medialink Opens U.K. Office, Expands Global Network.

PORTSMOUTH, NH--(BUSINESS WIRE)--June 23, 1999--

As part of its continuing global expansion, Delahaye Medialink, the communications research division of Medialink Worldwide Incorporated (Nasdaq:MDLK), today announced two strategic moves to strengthen its position as the leading global communications research company. Delahaye Medialink measures the impact of media coverage on corporate reputation and the effectiveness of public relations and marketing campaigns.

It will establish its presence in the United Kingdom with an office located within Medialink Worldwide's facilities in London. Stephen Debruyn, Director of Delahaye Medialink's International operations, will manage this office and recruit a sales force. The move, effective immediately, brings to the U.K. Delahaye Medialink's complete suite of advanced reputation and media measurement tools, including Internet discussion group and online media evaluation, Web site measurement and InfoTrend(TM) analysis . InfoTrend is an exclusive software-based solution that can analyze overnight thousands of press articles, broadcast transcripts and Internet postings, extracting specific issues and messages that are important for clients.

Delahaye Medialink will also take advantage of the recently announced TeleTrax(TM) system, Medialink's electronic video watermarking technology developed with Lucent Technologies, to usher in a whole new era of broadcast communications measurement.

Additionally, Delahaye Medialink's unparalleled research and measurement capabilities are a key component of Medialink.com, a comprehensive one-stop Internet portal for the delivery of corporate, business and consumer news to online news sites around the globe. The Medialink.com portal, to be officially launched in the United States and the United Kingdom in the fall, will distribute press releases, streaming audio and video, live webcasts, photographs, corporate graphics and logos, financial information, and other content required by the more than 6,000 online news sites. An exclusive survey released by Delahaye Medialink in June revealed that decision-makers at these sites seek one online source for all content related to company news announcements, providing proof of the need for this comprehensive new initiative by both the media and the corporate communicators served by Medialink.

At the same time, Delahaye Medialink has announced the appointment of EBC, communications measurement and strategy specialists, as a strategic partner in Argentina. Ricardo Vais, who brings more than 30 years of experience in communications consulting with companies such as IBM and SSA, will lead the sales effort in Argentina from his Buenos Aires base.

EBC will report to Gabriela Carrau, Delahaye Medialink's director of the Latin American region who is based in Montevideo, Uruguay. Carrau explained: "Emerging local companies are beginning to invest in public relations and its measurement, so it's very timely to expand Delahaye Medialink's measurement services in this area of the world."

Delahaye Medialink has been conducting media, sponsorship and tradeshow evaluation in the U.K. for American clients for more than a decade, but will now offer the same range of measurement to U.K. companies as well. "It's clear from our recent International Image Study that U.K. companies are among the most international of any that we studied, so it makes perfect sense that we would want to be closer to those companies," said Katharine Delahaye Paine, President, Delahaye Medialink. "We've long understood the strategic importance of having a major presence in the U.K. but have been waiting for the right time. With the success of PR Week U.K.'s `Proof Campaign' and a renewed emphasis on measurement, it is clear that the time is now."

Delahaye Medialink's research demonstrates how clients influence the attitudes, habits and behaviors of target audiences. It offers Internet image analysis, audience research and media evaluation in 40 countries. Delahaye Medialink is a division of Medialink Worldwide Incorporated.

Medialink Worldwide Incorporated is the world leader in providing video and audio production and satellite distribution service to thousands of television and radio stations and Internet sites for corporations and other organizations seeking to communicate their news to the public. In addition to broadcast media services, the company also provides press release and still photography services, as well as tracking and analysis of print and broadcast news coverage to help its more than 1,600 clients understand how they are perceived in the media, including the Internet, and to gauge the effectiveness of their public relations efforts.

Medialink, founded in 1986, is headquartered in New York and maintains offices in Los Angeles, Washington, DC, Chicago, Dallas, Atlanta, San Francisco, Norwalk, CT, and Portsmouth, NH; its international division based in London; and a network of affiliates in more than 18 countries in Europe, Asia, the Pacific Rim and Latin America.

Offices can be contacted via the Internet at www.medialink.com.

With the exception of the historical information contained in the release, the matters described herein contain forward-looking statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements involve various risks that may cause actual results to differ materially. These risks include, but are not limited to, the ability of the Company to grow internally or by acquisition, and to integrate acquired businesses, changing industry and competitive conditions, significant fluctuations in exchange rates, and other risks outside the control of the Company referred to in the Company's registration statement and periodic reports filed with the Securities and Exchange Commission.