Delahaye Medialink Launches Strategic Web Platform for Improved Management of Corporate Communications.Business Editors NORWALK, Conn.--(BUSINESS WIRE)--Nov. 13, 2002 Delahaye Medialink, the communications research division of Medialink Worldwide Incorporated (Nasdaq:MDLK), today announced the launch of Delahaye Select 3.0, an intelligent web-interface tool that puts the power of analysis directly into the hands of communication professionals worldwide. All subscribers to Delahaye Select 3.0 will be able to design their own media evaluation Media evaluation is a discipline of the social sciences and centres on the analysis of media content rating the exposure using a number of pre-designated criteria commonly including tonal value and presence of key messages. reports to match the needs of the audience they address and be in a position to "deep mine" valuable media evaluation data. Expanding on Delahaye Medialink's crucial research findings, Delahaye reshapes the data in a variety of ways such as: - Which media cover us and which do not; - Which media are most vocal about our news; - How is a launch or particular event covered - in terms of media favorability; - How well was our company's earnings release received; - How do we compare with our peers and competitors; - How does our general coverage this year compare to last year's coverage The power of the Delahaye Select 3.0 web-based communication tool is that users can shape any question and then run it against the in-depth media analysis reports that Delahaye Medialink provides them - coming up with vital answers that optimize optimize - optimisation communication strategy and performance. All media can be evaluated using the interface: newspapers, magazines, trade publications, television and radio newscasts, and the Internet. Delahaye Select 3.0 is password-protected and designed for multiple users. "Delahaye Select 3.0 provides clients with fast, easy and cost-effective online access to the strategic guidance and interpretive in·ter·pre·tive also in·ter·pre·ta·tive adj. Relating to or marked by interpretation; explanatory. in·ter  pre·tive·ly adv. analysis developed by Delahaye Medialink's corps of senior
analysts," said Delahaye Medialink's Chief Executive Mark
Weiner. "The unique web platform, which houses the underlying
statistical data, gives Delahaye Select 3.0 subscribers unprecedented
access and flexibility to design reports--helping them to work smarter,
when it comes to that all important moment of strategic communication
decision making."
About Medialink: Medialink (www.medialink.com) is a global leader in providing comprehensive and compelling multimedia communication solutions and services for more than 3,000 corporations and other organizations seeking to communicate news to their audiences through television, radio, print and the Internet. The company provides production and satellite distribution of video and audio news, multimedia webcasting services, press release newswire distribution, photography production and digital distribution, and strategic corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. consulting. Medialink also provides media monitoring and analysis and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most research to help clients determine return on investment from their communications efforts. Based in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Medialink has 12 offices worldwide including an international hub in London. For additional investor and financial information, please visit the recently launched Investor Relations Investor relations The process by which the corporation communicates with its investors. section of the Company's Web site (www.medialink.com). About Delahaye Medialink: Since 1964, the people behind Delahaye Medialink (www.delahayemedialink.com) have been combining research technique, technology and insight to help companies understand and improve their reputations, plan and evaluate their communications programs Software that manages the transmission of data between computers, typically via modem and the serial port. Such programs were very popular for connecting to BBSs before the Internet took off. and sharpen sharp·en tr. & intr.v. sharp·ened, sharp·en·ing, sharp·ens To make or become sharp or sharper. sharp their competitive edge worldwide. Whether communicating internally or externally, via broadcast, online or print media, Delahaye Medialink provides research to accurately assess communications performance and the advice to execute successful communications programs. Delahaye Medialink, with offices in Norwalk, CT, Portsmouth NH, and London, England, is a division of Medialink Worldwide Incorporated. With the exception of the historical information contained in the release, the matters described herein contain certain "forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. " that are made pursuant to the Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Actual results may vary materially from those expressed or implied by the statements herein. Such statements may relate, among other things, to our ability to respond to economic changes and improve operational efficiency, the benefits of our products to be realized by our customers, or our plans, objectives, and expected financial and operating results. Forward-looking statements may also include, without limitation, any statement relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc future events, conditions or circumstances or using words such as: will, believe, anticipate, expect, could, may, estimate, project, plan, predict, intend or similar expressions that involve risk or uncertainty. These risks and uncertainties include, among other things, our recent history of losses, our ability to achieve or maintain profitability; worldwide economic weakness; effectiveness of our cost reduction programs; our ability to develop new services and market acceptance of such services, such as Teletrax; the volume and importance of breaking news which can have the effect of crowding out the content we produce and deliver to broadcast outlets on behalf of our clients; our ability to develop new products and services that keep pace with technology; our ability to develop and maintain successful relationships with critical vendors; the potential negative effects of our international operations Internal Operations (I.O., IO or I/O) is a fictional American Intelligence Agency in Wildstorm comics. It was originally called International Operations. I.O. first appeared in WildC.A.T.S. volume 1 #1 (August, 1992) and was created by Brandon Choi and Jim Lee. on the Company; future acquisitions or divestitures may adversely affect our operations and financial results; the absence of long term contracts with customers and vendors; and increased competition which may have an adverse effect on pricing, revenues, gross margins and our customer base. More detailed information about these risk factors is set forth in filings by Medialink Worldwide Incorporated with the Securities and Exchange Commission, including the Company's registration statement, most recent quarterly report on Form 10-Q Form 10-Q See 10-Q. , most recent annual report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and other publicly available information regarding the Company. Medialink Worldwide Incorporated is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion