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Del Webb Dominates California Active Adult Home Market.


LINCOLN, Calif.--(BUSINESS WIRE)--

Nov. 4, 1999

New Meyers Group Report Names California's Top Selling Active

Adult Communities: Del Webb Delbert E. Webb (May 17 1899 - July 4 1974) was an American construction magnate, real estate developer and sports-team owner who is significant for founding and developing the retirement community of Sun City, Arizona.  Communities Ranked Number 1, Number 2,

Number 3 and Number 4

Del Webb is California's preferred active adult community builder according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 The Meyers Group, one of the nation's most distinguished real estate tracking companies.

Del Webb communities took top honors in the ranking of the state's active adult home builders by sales as of September 30,1999: 1) Sun City Lincoln Hills The Lincoln Hills extend along the Mississippi River, starting about 40 miles northwest of St. Louis and extending to Hannibal, located in Lincoln, Pike, Ralls and Marion counties. , 2) Sun City Palm Desert, 3) Clover clover, any plant of the genus Trifolium, leguminous hay and forage plants of the family Leguminosae (pulse family). Most of the species are native to north temperate or subtropical regions, and all the American cultivated forms have been introduced from  Springs and, 4) Sun City Roseville. The communities posted sales of 484, 352, 184 and 87 respectively, totaling 1107 for the first nine months of the year.

Tim Sullivan, Principal of The Meyers Group, said, "Del Webb has demonstrated through consistent research and strong product and merchandising, an ability to not only establish -- but to expand -- the active adult market in California."

Commenting on Del Webb's market dominance Market dominance is a measure of the strength of a brand, product, service, or firm, relative to competitive offerings. There is often a geographic element to the competitive landscape.  in Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern , he said "In my opinion, Del Webb's success with Sun City Roseville has made Northern California the ultimate destination for active adults. While the total percentage of new active adult community home sales in Phoenix and Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  is between 7 and 10%, in the Sacramento region, active adult community new home sales New Home Sales

An economic indicator that measures sales of newly built homes. Released by the U.S. Department of Commerce's Census Bureau, it includes both quantity and price statistics.
 accounts for between 10 and 12%."

Sun City Lincoln Hills and Clover Springs announced sales of 139 and 93 homes respectively from July 1 to September 30, 1999. A notable aspect of these figures is the success of Clover Springs in Sonoma County, one of Del Webb's few small-scale active adult communities. At just 175 acres, Clover Springs is shy the golf facilities and 1000 acre minimum that are hallmarks of the corporation's Sun Cities.

"Clover Springs demonstrates that, whether our communities are on a smaller scale or complete with resort-style activities, age 55+ buyers gravitate grav·i·tate  
intr.v. grav·i·tat·ed, grav·i·tat·ing, grav·i·tates
1. To move in response to the force of gravity.

2. To move downward.

3.
 to Del Webb communities because of their reputation and attention to the needs of active adults nationwide," said Igor Noriega, Vice President Finance for Del Webb's Northern California Communities and General Manager, Clover Springs.

"Every day," said Noriega, "four new Del Webb active adult homes sell in California." Nationwide, Del Webb is selling one home per hour on average.

"This was the best first quarter in the history of Del Webb Corporation," said Phil Dion, Chairman and Chief Executive Officer. "That's a great start to what will likely be the most profitable year in our company's history."

What is Del Webb's secret? John Schleimer, analyst with Market Perspectives in Roseville, Calif., comments, "It comes as no surprise to me that Del Webb has the four top selling active adult communities in California. There is no company which understands more what active adults want in terms of product design, features and community amenities than Del Webb."

Del Webb Corporation, based in Phoenix, is the nation's leading builder of active adult communities for adults 55+. The company operates active adult communities in Phoenix, Ariz.; Las Vegas, Nev.; Cloverdale, Lincoln, and Palm Desert, Calif., Hilton Head S.C.; Georgetown, Texas Georgetown is a city in Williamson County, Texas, United States. The population was 28,339 at the 2000 census. It is the county seat of Williamson CountyGR6. Southwestern University is located in Georgetown. ; Ocala, Fla., and Huntley, Ill.

The company also builds family and country club communities in Arizona and Nevada. To access other news about Del Webb Corporation, visit the company's Internet site at http://www.delwebb.com, or call News-by-Fax at 800/758-5804, Ext. 236610.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Nov 4, 1999
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