Del Taco Wakes Up Customers With New Breakfast Campaign.Business Editors/Advertising/Retail Writers LAKE FOREST, Calif.--(BUSINESS WIRE)--April 15, 2003 With its 59-cent Breakfast Burrito leading the charge, Del Taco Del Taco is a chain of North American fast-food restaurants specializing in Mexican-style offerings as well as American foods such as burgers, fries and shakes. The first Del Taco restaurant was founded in Yermo, California in 1961 by Ed Hackbarth and David Jameson. this week is launching a new campaign to increase breakfast sales. The new campaign uses a three-prong approach in which Del Taco first plans to get the attention of customers with everyday priced 59-cent Breakfast Burritos. Second, Del Taco introduces breakfast meals complete with new Hashbrown sticks and multiple beverage offerings. "Strategically, we expect 59-cent Breakfast Burritos to do for our breakfast what 49-cent Tacos have done for our lunch and dinner," said Tim Hackbardt, vice president of marketing for the 415-unit quick- service Mexican Mexican named after or originating in Mexico. Mexican axolotl see ambystomamexicanum. Mexican beaded lizard (Heloderma horridum chain. "Extremely competitive pricing and fresh made quality make 59-cent breakfast burritos a great traffic driver. At 59-cents, a quick hot breakfast is within reach of almost anyone on the go in the morning." With the 59-cent Breakfast Burrito, Del Taco's breakfast menu now mirrors their successful regular menu. 59-cent Breakfast Burritos are affordable to everyone and Del Taco also has larger items like the Steak & Egg Burrito and the 1 lb. Macho Bacon and Egg Burrito. Del Taco's newly packaged breakfast meals include a new twist. The new breakfast meals feature Del Taco's Macho Bacon and Egg burritos, Egg & Cheese burritos, Steak & Egg burritos and Bacon & Egg quesadillas and a side of the new Hashbrown Sticks and three different beverage choices for the same price. Whether customers choose coffee, orange juice or a 20-ounce soda the meals remain the same price. Breakfast meals will range in price from $2.99 to $4.29. "As usual, it's it's 1. Contraction of it is. 2. Contraction of it has. See Usage Note at its. it's it is or it has it's be ~have choice that sets Del Taco's breakfast meals apart from the competition," added Hackbardt. "Customers can select the beverage of their choice to complete their breakfast." Del Taco is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. that operates, or franchises, more than 415 Mexican quick-service restaurants throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Del Taco is the second largest Mexican restaurant chain in the United States with individual restaurant sales volumes that exceed all other Mexican quick-service competitors. Del Taco features fresh ingredients, made-to-order made-to-or·der adj. 1. Made in accordance with particular instructions or requirements; custom-made. 2. Very suitable: a made-to-order job. Adj. 1. food, unique Mexican entrees and an American American, river, 30 mi (48 km) long, rising in N central Calif. in the Sierra Nevada and flowing SW into the Sacramento River at Sacramento. The discovery of gold at Sutter's Mill (see Sutter, John Augustus) along the river in 1848 led to the California gold rush of menu that includes double cheeseburgers, shakes and crinkle-cut fries. Del Taco restaurants are designed with a festive fes·tive adj. 1. Of, relating to, or appropriate for a feast or festival. 2. Merry; joyous: a festive party. interior and drive-thru. Note to Editors: Photos and samples available upon request. |
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