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Del Taco To Expand In the Valley; Signs New Franchisee.


Business Editors/Food Writers

LAKE FOREST, Calif.--(BUSINESS WIRE)--June 24, 2003

A Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  fixture for more than 38 years, Del Taco Del Taco is a chain of North American fast-food restaurants specializing in Mexican-style offerings as well as American foods such as burgers, fries and shakes.

The first Del Taco restaurant was founded in Yermo, California in 1961 by Ed Hackbarth and David Jameson.
 today announced it has signed a franchise development agreement for three new restaurants in the San Fernando Valley San Fernando Valley

Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills.
 area. The agreement with Whittier, Calif.-based That's Fresh Inc. demonstrates the continued consumer interest in Del Taco throughout the Southland.

"We are pleased to welcome That's Fresh to the Del Taco family," said Helen Trent, director of franchise sales at Del Taco Inc. "Southern California has been our home from the start and we see great opportunity to serve our core customers here with more convenient locations."

That's Fresh is headed by experienced restaurateur res·tau·ra·teur   also res·tau·ran·teur
n.
The manager or owner of a restaurant.



[French, from restaurer, to restore; see restaurant.
 Rai Marwah who also owns and operates Denny's, Popeye's and Subway restaurants, and an avocado avocado (ä`vəkä`do, ăv`–), tropical American broad-leaved evergreen tree of the genus Persea of the family Lauraceae (laurel family).  ranch in Temecula, Calif. Marwah is the largest Denny's franchisee in Southern California.

"Del Taco's freshly prepared menu and quality taste provides an appealing opportunity," said Marwah. "We look forward to serving up Del Taco food in the San Fernando Valley."

Combining the best of two tastes, Del Taco serves all-American Double Del cheeseburgers, World Famous Crinkle crin·kle  
v. crin·kled, crin·kling, crin·kles

v.intr.
1. To form wrinkles or ripples.

2. To make a soft crackling sound; rustle.

v.tr.
To cause to crinkle.
 Cut fries and shakes along with its wide array of classic Mexican tacos, burritos and quesadillas. Del Taco also serves breakfast.

Highlighting the Del Taco menu are the best-selling Macho Burritos that weigh more than a pound. "Customers have told us, with their wallets, that our Macho Burrito rates far above the competitors' burritos when it comes to quality, taste and value," added Trent. "If you haven't tried a Macho Burrito, you haven't tasted Del Taco."

At Del Taco all food is made to order. Each week, about 2 million Americans dine at Del Taco, consuming more than a ton of fresh lettuce and tomatoes, four tons of pinto beans, beef and chicken, 500 blocks of cheddar cheese, and two tons of Del Taco's world-famous crinkle cut fries.

Del Taco is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 that operates, or franchises, more than 416 Mexican quick service restaurants throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Del Taco is the second largest Mexican restaurant chain in the United States with individual restaurant sales volumes that exceed all other Mexican quick service competitors. Del Taco features fresh ingredients, made-to-order food, unique Mexican entrees, and an American menu that includes double cheeseburgers, shakes and crinkle cut fries. Del Taco restaurants are designed with a festive interior and drive thru.

Note to Editors: Photos available upon request.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 24, 2003
Words:406
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