Del Taco Teams With KROQ for a "Bold" Promotion.LAKE FOREST, Calif. -- Del Taco Del Taco is a chain of North American fast-food restaurants specializing in Mexican-style offerings as well as American foods such as burgers, fries and shakes. The first Del Taco restaurant was founded in Yermo, California in 1961 by Ed Hackbarth and David Jameson. today announced the company has teamed up with top LA radio station KROQ for a new promotion. Listeners can visit participating Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, Del Taco restaurants for a free KROQ sticker, participate in "bold" events such as bobbing for Del Inferno packets, a Macho burrito toss, and riding a tricycle while balancing a tray of Del Taco food to win prizes, and enter to win the grand prize: a KROQ Golden Ticket that will grant one fan access to every KROQ show in 2009 and a brand-new 2009 Toyota Matrix The Toyota Matrix or called Corolla Matrix is a compact hatchback manufactured by Toyota in Cambridge, Ontario, Canada and sold in North America. The Matrix is the Toyota version of a joint venture between Toyota and General Motors; the GM version is the Pontiac . The promotion begins Sept. 29 and runs through Oct. 19. Consumers can register for the grand prize drawing online or mail in the registration form that is attached to the KROQ sticker. More than 300,000 stickers are expected to be given out during the promotion. The events will take place at Del Taco restaurants in Anaheim, Chino Chino (chē`nō), city (1990 pop. 59,682), San Bernardino co., S Calif.; founded 1887, inc. 1910. It is the business and processing center of a diversified farming (notably dairying) area. , Costa Mesa Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. , Huntington Beach Huntington Beach, city (1990 pop. 181,519), Orange co., S Calif., on the Pacific coast, across from Santa Catalina Island, in an oil-producing area; inc. 1909. It manufactures aerospace vehicles, aircraft parts, optical instruments, and heat transfer equipment. , Los Angeles, Ontario, Pico Rivera, Pomona, Stanton, Stevenson Ranch and the West Hills. For times and dates, please visit www.kroq.com. "KROQ listeners are also Del Taco raving fans. This promotion adds another bold element to our current 'Go Bold or Go Home' campaign," said Jon Burke, field marketing manager at Del Taco. "We are excited to work with KROQ to deliver an exciting opportunity for consumers." About Del Taco Founded in 1961, Del Taco, the Lake Forest, California-based company operates or franchisees more than 510 restaurants in 16 states. Del Taco offers a full range of made-to-order Mexican items such as tacos, burritos, quesadillas and American favorites including cooked-to-order burgers, fries and shakes. Del Taco uses fresh ingredients including hand-made salsa, fresh produce, freshly grated cheddar cheese, chicken grilled every hour and lard-free beans made from scratch. Additional information is available at www.deltaco.com. |
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