Del Taco Selects Brainsaw as New Agency of Record.LAKE FOREST, Calif. -- Del Taco Del Taco is a chain of North American fast-food restaurants specializing in Mexican-style offerings as well as American foods such as burgers, fries and shakes. The first Del Taco restaurant was founded in Yermo, California in 1961 by Ed Hackbarth and David Jameson. , the nation's No. 2 Mexican quick-serve restaurant chain, today announced it has completed an agency review and selected Tustin, Calif.-based Brainsaw as its new advertising agency of record. Brainsaw will develop creative for television and radio commercials for the chain, which operates more than 450 restaurants in 11 states. Brainsaw created the company's most recent spot highlighting $4 combo meals and free movie rental certificates. The agency's next assignment will be to develop a television commercial and radio spots for a new Del Taco menu item scheduled for introduction in late January. Del Taco was founded in 1964 and is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. that operates or franchises more than 450 Mexican quick-service restaurant locations throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Brainsaw is a full-service brand communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. . |
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