Del Taco Pumps up Field Marketing.Brian Moriarty Brian Moriarty (born 1956) is an American game developer who authored three of the original Infocom interactive fiction titles, Wishbringer (1985), Trinity (1986) and Beyond Zork: The Coconut of Quendor (1987). Promoted to Director of Field Marketing and Three Field Marketing Managers Added LAKE FOREST, Calif. -- Del Taco Del Taco is a chain of North American fast-food restaurants specializing in Mexican-style offerings as well as American foods such as burgers, fries and shakes. The first Del Taco restaurant was founded in Yermo, California in 1961 by Ed Hackbarth and David Jameson. , the nation's second largest Mexican quick serve restaurant chain, today announced it has beefed up its field marketing services with the promotion of Brian Moriarty to the new position of director of field marketing and has added Amy Andrade, Adrienne Keenan and Stephanie Sproull as field marketing managers. "For more than 40 years, Del Taco restaurants have been an integral part of the local communities they serve. By expanding our field marketing team, we will better serve existing and new restaurants with enhanced capabilities, and a focus to become the preferred restaurant of choice for great taste and great values. With his strong brand experience and enthusiasm, Brian Moriarty is the ideal person to lead this effort," said Sharon Fogg, senior vice president of marketing at Del Taco, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control . Moriarty will be responsible for managing field marketing for company and franchise restaurants including restaurant communications, local store marketing, promotions and budgeting. Moriarty joined Del Taco in 2003. Amy Andrade brings a varied background to her field marketing manager position at Del Taco. Andrade was previously with Johnson/Ukropina Creative Marketing in Irvine on the Carl's Jr./Green Burrito, Charo Chicken and Gloria Jeans Coffee accounts. For these accounts, Andrade worked with both corporate and franchise partners. Andrade will handle field marketing responsibilities for the Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. / Orange County / Inland Empire In·land Empire A region of the northwest United States between the Cascade Range and the Rocky Mountains, comprising eastern Washington, eastern Oregon, northern Idaho, and western Montana. Farming, lumbering, and mining are important to the area. / Palm Springs / San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. / Yuma - El Centro El Centro (ĕl sĕn`trō), city (1990 pop. 31,384), seat of Imperial co., SE Calif., near the Mexican border; inc. 1908. It is a processing and shipping center for a heavily irrigated agricultural region (vegetables, grain, cotton, / Yucca Valley and Blythe markets. Joining Del Taco as field marketing manager, Adrienne Keenan brings a combination of restaurant operations and local store marketing experience to this position. Previously she worked at Chipotle Mexican Grill Chipotle Mexican Grill (NYSE: CMG) is a Denver, Colorado-based chain of Fresh Mex restaurants specializing in San Francisco burritos and tacos. Founded by Steve Ells in 1993, the restaurant is known for its chunky guacamole and large burritos. for six years in restaurant management and marketing coordinator capacities. Keenan will handle local marketing responsibilities for the Baker / Bakersfield / Fresno / Las Vegas / Modesto / Redding Redding, city (1990 pop. 66,462), seat of Shasta co., N central Calif., on the Sacramento River; inc. 1872. A principal tourist center for a mountain and lake region, it also has lumbering, food-processing, and diverse manufacturing. / Reno / Sacramento / San Francisco / Santa Maria and South Bay markets. The third field marketing manager is Stephanie Sproull whose previous field marketing experience includes working with corporate and franchise partners at Dominos Pizza and Juice it Up! Sproull will be responsible for the Arizona / Colorado / Idaho / Illinois / Michigan / Missouri / Montana / New Mexico / Oregon / Utah and Washington markets. About Del Taco Founded in 1964, Del Taco operates or franchises more than 480 restaurants in 14 states. Del Taco offers a full range of made-to-order Mexican items such as tacos, burritos, quesadillas and American favorites including cooked-to-order burgers, fries and shakes. Del Taco uses fresh ingredients including hand-made salsa, fresh produce, freshly grated cheddar cheese, chicken grilled every hour and lard-free beans made from scratch. Additional information is available at www.deltaco.com. Photos available upon request. |
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