Del Taco Promotes Dawn Wallock to Vice President of Marketing.LAGUNA HILLS La·gu·na Hills A city of southern California southeast of Santa Ana. Population: 33,600. , Calif.--(BUSINESS WIRE)--Nov. 25, 1996--Del Taco Inc. on Monday announced that Dawn Wallock has been promoted to vice president of marketing. Wallock, who has been with the company since 1995, had been Del Taco's director of sales and brand marketing. Lou Franson, former head of marketing, has left Del Taco Del Taco is a chain of North American fast-food restaurants specializing in Mexican-style offerings as well as American foods such as burgers, fries and shakes. The first Del Taco restaurant was founded in Yermo, California in 1961 by Ed Hackbarth and David Jameson. to pursue other professional interests. "It's a great pleasure to announce Dawn's promotion," said Kevin K. Moriarty, Del Taco's chairman and chief executive officer. "Dawn has regularly demonstrated exceptional skill at managing Del Taco's brand, advertising, media planning, and marketing and promotional campaigns. She is very motivated and knows how to take full charge of situations. She is a natural for the position, and we look forward to her strategic thinking as we grow the company across the nation." In addition to managing all marketing and advertising functions, Wallock will oversee research and development and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . Wallock will report directly to Moriarty. Prior to joining Del Taco, Wallock served as retail brand manager for 76Products Co. She also was a marketing director for Olive Garden  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . restaurants and Winchells. She holds a bachelor of arts degree from California State University, Fullerton California State University, Fullerton, commonly known as CSUF, CSU Fullerton, or Cal State Fullerton, is a part of the California State University system. The University is located in the city of Fullerton, California, in northern Orange County. . Wallock resides in Corona del Mar with her husband, Terry, and daughter, Meghan. Del Taco is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. . CONTACT: Louisa Laguette 714/462-7362 or Barbara Stange 714/377-8080 |
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