Del Taco Names Randall Lopez to VP Marketing.Business Editors LAKE FOREST, Calif.--(BUSINESS WIRE)--April 13, 2004 Del Taco today announced that Randall "Randy" Lopez has been named vice president of marketing where he will be responsible for brand strategy, advertising, public relations and promotions for the Mexican-American quick serve restaurant chain. Lopez brings over 20 years of restaurant and marketing experience to Del Taco Inc. Previously, as vice president of marketing for Buca Inc., he developed strategic marketing programs and brand building tactics for Buca di Beppo Buca di Beppo is an American restaurant chain specializing in immigrant Southern Italian food. The name roughly translates as "Joe's Basement" (Beppo is slang for Joe in Southern Italy and Buca means basement (literally it means "hole") in Italian). and Vinny T's of Boston restaurants. Other marketing leadership positions include T.G.I. Friday's and Arnold Palmer Golf Management. "Randy Lopez will bring Del Taco's marketing efforts to a new level. His experience, energy and passion for brand building are a welcome addition to our organization," said Kevin K. Moriarty, Del Taco CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and chairman. Lopez is a frequent lecturer on the topics of field marketing tactics, brand building and public relations. He is currently a member of the National Restaurant's Association (NRA NRA (National Rifle Association of America) organization that encourages sharpshooting and use of firearms for hunting. [Am. Pop. Culture: NCE, 1895] See : Hunting ) Marketing Executives Group, Multicultural Foodservice and Hospitality Alliance (MFHA MFHA Masters of Foxhounds Association of America ), and is a board member of the Colon Cancer Alliance Colon Cancer Alliance (CCA) is the largest colorectal cancer non-profit organization in the U.S., with over 37,000 members and more than a hundred chapters. The CCA is dedicated to reducing the suffering caused by colorectal cancer through patient support, education, research and (CCA). About Del Taco Del Taco is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. that operates, or franchises, more than 425 Mexican quick service restaurants throughout the United States. Del Taco features made-to-order food, unique Mexican entrees and an American menu that includes double cheeseburgers, shakes and crinkle-cut fries. Del Taco restaurants are designed with a festive interior and drive-thrus. For more information, visit www.deltaco.com. |
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