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Del Taco Inks Expansion Deal in Denver; Deal Adds Second Franchisee in Denver Market.


Business Editors and Restaurant Writers

LAGUNA HILLS La·gu·na Hills  

A city of southern California southeast of Santa Ana. Population: 33,600.
, Calif.--(BUSINESS WIRE)--May 28, 2002

Expanding its foothold in Denver, Del Taco Del Taco is a chain of North American fast-food restaurants specializing in Mexican-style offerings as well as American foods such as burgers, fries and shakes.

The first Del Taco restaurant was founded in Yermo, California in 1961 by Ed Hackbarth and David Jameson.
 today announced it has signed a franchise development agreement for six additional restaurants in the greater Denver area.

Del Taco opened its first Denver location in 2000, and currently has three franchise restaurants in the area.

"Denver is a key franchise expansion market for Del Taco," said Ron Petty, president of Del Taco Inc. "Del Taco is growing in popularity in Denver. This expansion supports our concentric circle growth plans to connect Del Taco's Western roots with new markets."

This development agreement adds to the strength of the Del Taco brand in Denver, yet does not completely cover the market. Del Taco reports there are still territories available for a limited number of franchise investors in the Denver and Colorado Springs Colorado Springs, city (1990 pop. 281,140), seat of El Paso co., central Colo., on Monument and Fountain creeks, at the foot of Pikes Peak; inc. 1886. It is a year-round resort and a booming military, technological, and commercial city.  areas.

Del Taco is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 that operates, or franchises, more than 395 Mexican quick service restaurants throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Del Taco is the second largest Mexican restaurant chain in the United States with individual restaurant sales volumes that exceed all other Mexican quick service competitors. Del Taco features fresh ingredients, made-to-order food, unique Mexican entrees, and an American menu that includes double cheeseburgers, shakes and crinkle crin·kle  
v. crin·kled, crin·kling, crin·kles

v.intr.
1. To form wrinkles or ripples.

2. To make a soft crackling sound; rustle.

v.tr.
To cause to crinkle.
 cut fries. Del Taco restaurants are designed with a festive interior and drive thru.
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Publication:Business Wire
Date:May 28, 2002
Words:225
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